The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Success Stories Miranda Palmer Success Stories Miranda Palmer

Building a Neurodivergent-Affirming Private Practice: How Dr. Corrie Found Her Niche

Most therapists don't pick a niche on day one. They notice it creeping up on them, in the clients they come alive working with and the patterns they can't unsee. Dr. Corrie's story is one of those slow-build niches. From community mental health to a solo practice serving neurodivergent adults across 43 states, plus an online course for parent burnout, here's what she learned about building a practice that fits the actual person you are.

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Trainings for Therapists Navigating AI + Documentation Ethics: Notes, Privacy, and What to Do Next

AI has a special talent for making therapists feel two things at once: curious and slightly nauseous. The conversation about AI, documentation, and privacy deserves discernment, not panic. Here's how to evaluate tools without spiraling, what trainings actually help, and why "AI anxiety" is often documentation anxiety in a trench coat.

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What You MUST Know About Professional Liability Insurance for Therapists

As a private or group practice owner, and even a pre-licensed therapist, it’s important to have liability insurance -- for both you AND your business.

We had the opportunity to talk to Rachel Warners from CPH & Associates about counseling liability insurance and what you need to know NOW, as many of us are running practices in a telehealth context.

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The SimplePractice Lawsuit Is Just the Beginning: What Therapists Need to Know About Their Data

The SimplePractice class action lawsuit has therapists asking hard questions about data privacy, EHR terms of service, and whether their clients are actually protected. Miranda Palmer and Kelly Higdon break down what the lawsuit really means, why HIPAA compliance alone is not enough, and what to look for in any platform you use. Plus the deeper conversation about therapist isolation, burnout, and finding your power in the middle of all of it.

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Trainings for Therapists Thinking About Leaving Insurance: The Step-by-Step Training Path (Without Panic)

Thinking about leaving insurance? You're probably not lacking motivation. You're lacking a plan. Most therapists don't need another pep talk about going private pay; they need a step-by-step path that accounts for fees, marketing, capacity, and their nervous system all at once. This post breaks down exactly that: the training sequence that makes leaving insurance feel less like a dramatic leap and more like a well-supported next move.

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Success Stories, Group Practice Miranda Palmer Success Stories, Group Practice Miranda Palmer

From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know

Nobody warns you about the pillow screaming phase. The one where you're talented, trained, and good at what you do, but the environment you're in is slowly grinding you down. That's where Ginger was in 2018. Today she runs a 25-person trauma-focused group practice in Michigan. In this episode of Starting a Counseling Practice Success Stories, she sits down with Kelly Higdon to share what the journey actually looked like, including the mistakes, the mindset shifts, and the lessons she wishes she had learned sooner.

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Marketing, Websites & SEO Kelly Higdon Marketing, Websites & SEO Kelly Higdon

Trainings for Therapists Who Aren’t Full Yet: Ethical Marketing Support That Actually Gets You Clients

Being "not full yet" is its own phase of practice — with its own tender spots and its own nervous system experience. If people aren't finding you, reaching out, or converting on consults, the fix is usually more practical than you think. Here's how ethical marketing training helps the right clients choose you.

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How to Build a Multistate Group Practice Without Burning Out: Lessons from Dr. Carmy

Dr. Carmy shares her inspiring journey from burnout and overwhelm to building a thriving group practice focused on supporting both clients and fellow helping professionals.

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Trainings for Therapists Starting a Private Practice: What to Learn First (So You Don’t Build It Backwards)

Starting a private practice means building the container that makes clinical work possible. Here's the learning path that helps you set fees, protect your capacity, and attract right-fit clients — without turning your brain into an overstuffed junk drawer.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.