The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Website Conversion - Keys to Making Your Website Do The Work for You!
Podcast Kelly Higdon Podcast Kelly Higdon

Website Conversion - Keys to Making Your Website Do The Work for You!

he key to a website is that it turns the visitors into clients, but how does it do that? Perry Rosenbloom from Brighter Vision shares a few simple strategies that can make a huge difference in how your website can help grow your business. 

Brighter Vision builds therapist websites and help maintain them - perfect for someone that wants to have a person help them with updating and managing their website. They are launching a podcast that you can check out here:

http://www.brightervision.com/category/podcast/

Brighter Vision is also a sponsor of the Most Awesome Conference and in honor of this - they have created a special deal if you want to try them out:

http://www.brightervision.com/try/mac/

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Brand Healing for Therapists - an Interview with Nicole
Podcast, Marketing, Websites & SEO Kelly Higdon Podcast, Marketing, Websites & SEO Kelly Higdon

Brand Healing for Therapists - an Interview with Nicole

I've known Nicole for a couple of years now and I am a big fan of her work. She knows how to work with therapists. She speaks our language and she knows how to translate what we do into an amazing website. 

She is offering a free course on her site called WRITE BRAVE where you will learn how to write your about page for your website. Click here to sign up!

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How Business School Bootcamp is Changing Lives
Success Stories Miranda Palmer Success Stories Miranda Palmer

How Business School Bootcamp is Changing Lives

Behind every passionate business owner, there is a heart and a mission that goes much deeper. The most heartwarming moments for Kelly and I is when people see that... they see beyond the business to the true, underlying goal. The reason this business has to be profitable, is so we can do our heart's work. 

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The #1 Private Practice Mistake to Avoid
Success Stories Miranda Palmer Success Stories Miranda Palmer

The #1 Private Practice Mistake to Avoid

Several few weeks ago, I shared many of the mistakes I'd made when starting a private practice. The post went viral. It was shared hundreds of times, and read thousands of time. It also sparked quite a bit of conversation in the LinkedIn Groups where it was discussed. And that left me wondering... why this post? What is it that got therapists reading and sharing this post so much more than the average post? 

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The Reality of Private Practice Building

The Reality of Private Practice Building

I recently spent two days with a bunch of business owners and Rob Bell (Oh and I had Joe Sanok along side me for the ride too!).  I found a lot of comfort in being in a room of other people who get it. They get what it is like to build a business, manage projects, speak and create. We are the ones that create our work. It is not handed to us by some higher up the ladder. Nope we are the ladder. Every single rung is just us.

The second day, sitting in the Viper Room having just talked about Spiral Dynamics, Rob asked what everyone wanted to be sure to cover before the days’ end.

Failure.

Mistakes.

Fears.

The guy next to me at our table looked a little shocked. “Wow! There are a lot of people who are hurting in this room.”

I wasn’t shocked at all.

My heart bubbled and shouted “Yes, Yes, Yes!”

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Fee Setting Secrets for Therapists: Comparing Apples and Oranges

Fee Setting Secrets for Therapists: Comparing Apples and Oranges

The truth is, whether your private practice develops into something sustainable that can help your community long-term is largely based on math. Every therapist's favorite topic right? If the math doesn't add up, your business can not sustain. Period. Or can it? 

Following Other's Examples

A blogger I really like shared an article the other day and recommended looking at Psychology Today fees posted by other therapists to determine what appropriate high, and low fees are for your area. But there is one big problem... actually there are several big problems... 

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The Best Social Media Platform for 2016

The Best Social Media Platform for 2016

You are running a business. You have a million responsibilities and sometimes your to-do list can feel like it is a mile long. You want to have a healthy business and get regular clients contacting you... and everybody says social media is where it's at... 

There are Hundreds of Social Media Sites

Actually, there may be more than that. You can't possibly have time to learn and devote energy to every one of them. And, nobody has the budget to pay someone to be on all of them! So, in 2016, focusing your budget (whether it be time, energy, or money) on the RIGHT social media platform is incredibly important. 

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How to Take Time Off in Your Private Practice

How to Take Time Off in Your Private Practice

We are just coming back from having the month of December off and as we ease back into the saddle of running a business, I find it so relevant to talk about time off instead of the typical New Year's resolution fan fare.

Before the year ended I set aside some time to plan my 2016. The first thing I did was get out my calendar and block off my time off. I blocked off

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Multiple Streams of Income: What does it really take?
Growing A Private Practice Miranda Palmer Growing A Private Practice Miranda Palmer

Multiple Streams of Income: What does it really take?

I remember the first time I heard the word passive income. It sounded so... passive. Like something I would create that would magically continue to make money through little to no effort made by me. 

However, through the last 10 years of having businesses online, it is incredibly clear to me that no income is passive. In fact, even people who seem to "stumble upon" or "hit it big" often have years of struggle behind it. 

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Therapists & Taxes: Do This BEFORE December 31st!

Therapists & Taxes: Do This BEFORE December 31st!

We hear you. The last thing you want to think about while doing holiday shopping is paying taxes... especially since it might feel like taxes aren't something to think about until AFTER this year ends. 

However, as a business owner, the rules have changed. Actually, the rules have become more important! As you begin to make more of a profit in your business, the self-employment taxes REALLY start to add up. However, there are LOTS of ways to legally and ethically reduce the amount of taxes you owe. However, you only have until December 31st of this year to do it! 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.