The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

From Teacher Burnout to Thriving Group Practice: Lessons from Latasha in San Antonio

Latasha shares her journey from burned-out teacher to thriving group practice owner in San Antonio, highlighting how honoring herself and building a sustainable business transformed her life and ability to serve others.

Miranda Palmer 8/13/25 Miranda Palmer 8/13/25

Leading with Heart: Fostering Intimacy in Therapy and Business

Gary shares how focusing on authentic connection and intimacy—both with clients and his staff—has shaped the growth, culture, and success of his multi-state counseling practice.

Miranda Palmer 8/11/25 Miranda Palmer 8/11/25

Carving a Unique Path: Moderation-Focused Counseling with Merrilee

Merrilee shares how building her private practice around a nontraditional niche—helping clients change their relationship with alcohol without abstinence—brought both challenges and fulfillment as she followed her passion and found creative ways to reach those who needed her most.

Miranda Palmer 8/6/25 Miranda Palmer 8/6/25

The State of Therapy: From Burnout to Embodiment for Today’s Therapists with Barbara Griswold

In this episode, Kelly, Miranda, and Barbara dive deep into the challenges therapists face staying connected to their intuition and authenticity while navigating a mental health system that often encourages disconnection, burnout, and self-doubt.

Kelly Higdon 8/4/25 Kelly Higdon 8/4/25

Selling a Psychology Practice? Read This First: A Therapist’s Cautionary Tale

Thinking of selling your psychology practice - or working for someone who might? Read this therapist’s firsthand story of corporate takeover, buried consent forms, and why informed choices matter now more than ever.

Miranda Palmer 7/18/25 Miranda Palmer 7/18/25

Anthem Dropping Rates by $47 per session? What this means for Therapists

When a major insurer like Elevance (formerly Anthem) slashes therapist pay by $50 per session with barely 30 days’ notice, it’s not just a contract change - it’s a wake-up call for every mental health provider to understand their rights, read the fine print, and prepare to protect their livelihood.

Miranda Palmer 6/30/25 Miranda Palmer 6/30/25

The State of Therapy: Real Talk on AI, Ethics, and Private Practice Growth with Miranda & Kelly

In this episode, Miranda and Kelly dive into the evolving role of AI in private practice, exploring both its opportunities and ethical challenges for therapists navigating today's mental health landscape.

Miranda Palmer 6/23/25 Miranda Palmer 6/23/25

From Poetry to Private Practice with Jamey

Jamey shares his journey of transitioning from a career in the humanities to becoming a successful psychoanalyst and therapist in private practice, reflecting on the challenges, rewards, and the importance of being true to yourself along the way.

Miranda Palmer 6/18/25 Miranda Palmer 6/18/25

Innovation, Psychedelics, and Making Practice Fun with Alicia

Alicia shares how embracing creativity and ketamine-assisted psychotherapy helped her build an energizing, impactful practice outside the traditional therapy model.

zynnyme 5/15/25 zynnyme 5/15/25

The State of Therapy: Surviving, Thriving, and (Un)Learning the Rules

In this episode, Miranda Palmer and Kelly Higdon dig into how shifting insurance models and value-based care are increasing risk for therapists, and why creating sustainable private practices is more crucial than ever for both clinicians and their clients.

zynnyme 5/1/25 zynnyme 5/1/25

The State of Therapy: Big Business, Burnout, and Reinventing Private Practice

In this episode, Kelly and Miranda hit pause on the success stories and dive into a real-time conversation about what’s changing in mental health—and how private practice owners can navigate it.

zynnyme 4/21/25 zynnyme 4/21/25

Ditching Insurance: How Chelsea Built a Thriving Private Pay Practice

Chelsea, an MFT, shares her journey of transitioning from an insurance-based practice to a thriving private pay model. Her story isn't just about ditching insurance; it's about reclaiming her time, prioritizing client connections, and building a sustainable career. Like many therapists, Chelsea initially struggled with a scarcity mindset, feeling pressured to accept every client. This led to burnout and a sense of disconnect from her true passion. Discovering the power of "no" and embracing the support of resources like zynnyme.com, Chelsea embarked on a path of self-discovery and practice transformation. Her experience offers inspiration for therapists seeking to create a business that truly serves both themselves and their clients.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.