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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
The Confident Private Practice Part #1: Who Are You?

The Confident Private Practice Part #1: Who Are You?

So… last week we talked about why confidence in private practice is so important. This week we are going to start the process of breaking down HOW to get confident in private practice. And our first step is digging into “Who Are You?” 

Why We Start with Who You Are

In therapy, we start with an assessment. We ask a LOT of questions. Some of those questions are to identify the problem, but many of the questions are actually about building rapport, connection, and identifying the strengths that our client already has developed. Here is where it gets really juicy… how many times has a client been aware of some of their MAJOR strengths? How many times has a client been unaware of what they really needed or desired? Sometimes, just the assessment and reflection process can be life-changing for clients. 

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The Confident Private Practice: Why Confidence Matters

The Confident Private Practice: Why Confidence Matters

What happens when your clients make real, deep change? What does it look like? What does it feel like? For me, when a client was nearing the end of therapy and things were “flowing” it was this energy around them that was sometimes hard to quantify… But, probably one of the words that best describes it was “confident.”

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How To Create Your Own Therapy Notes Template - Guest Post with Dr. Maelisa

How To Create Your Own Therapy Notes Template - Guest Post with Dr. Maelisa

One question I receive from a lot of therapists is, “How can I create my own notes template?” But what they’re really asking me is, “How can I make writing notes easier and faster?

The good news is that I can answer all those questions together because yes, creating your own template for writing notes can make things much more efficient. However, my answer is not to provide you with a list of 10 therapy interventions and 10 symptoms to include in a checkbox. I’ve got something even better!

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LIVE Mini Bootcamp: Week 8

LIVE Mini Bootcamp: Week 8

This is the final training in the mini-bootcamp! We had a lot of fun at the launch party with some amazing giveaways! If you found value in the trainings this summer and are ready to interview for bootcamp, click here!

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LIVE Mini Bootcamp: Week 7

LIVE Mini Bootcamp: Week 7

Today is all about Lesson #7: Multiple Streams of Income. Here's what you need to do today:

1) Watch the video and take the quiz

2) If you aren't ready to launch another stream of income look at your current fee and marketing plan to make changes so you can one day grow your practice Beyond the Couch.

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LIVE Mini Bootcamp: Week 6

LIVE Mini Bootcamp: Week 6

n Lesson #6 we are going to talk about websites! Here's what you need to do today:

1) Watch the video

2) If you have a website, evaluate the current platform

3) Determine your budget for your online presence

5) Got questions or comments? Post below and we will join in on Friday, July 15th to respond!

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LIVE Mini Bootcamp: Week 5

LIVE Mini Bootcamp: Week 5

Today we are talking about building a list! Here's what you need to do today:

1) Watch the Video

2) Write down your why - why you want to have a list!

3) Calendar your commitment with the dates that you will send out to your list.

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LIVE Mini Bootcamp: Week 4

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions: 

  1. How many calls are you getting per month?

  2. How are they finding you?

  3. How many of them schedule?

  4. What are your favorite clients typing into Google before or when they finally find you?

  5. What words do they use to describe the issue they are trying to resolve during the first contact?

  6. How many weeks on average do clients stay with you?

  7. How many paying clients are you getting from each referral source?

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LIVE Mini Bootcamp: Week 3

LIVE Mini Bootcamp: Week 3

t's time for Lesson #3 How to Find Your Niche! Here's what you need to do:

1) Watch Video

2) Put into words ONE niche or specialty you want more of in your practice or that you want to speak or write about.

3) Share your niche below!

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LIVE Mini Bootcamp: Ready to Catch Up?

LIVE Mini Bootcamp: Ready to Catch Up?

Are you joining us late? Or, are you playing catch up because life got in the way? We get it! Below you will find links to all the trainings in this 8 week series. If you click the link and it doesn't work- that means you aren't playing catch up anymore- you are trying to skip ahead! 

Lesson #1: Business Vision and Planning Available June 3rd, 2016

Lesson #2: How to Set Your Fee Available June 10th, 2016

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.