The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Financial Planning in Private Practice

Financial Planning in Private Practice

Maybe you have your tax planning, retirement, disability coverage and cash flow all figured out. But if you don't, this is for you. This is to encourage you to start learning, even in baby steps. I (Kelly) used to find this stuff intimidating. So I've reached out for support and every year, it gets better. I don't feel so fearful and I know what is currently going on in my business while I am reaching new personal and professional financial goals. 

Read More
5 Causes of Freak Out in Private Practice

5 Causes of Freak Out in Private Practice

How do you feel when the phone stops ringing? or when referrals start to slow?

Maybe you are comfortable riding the wave and don’t feel anxiety or worry. If that is you! I am so happy you aren't struggling and hope you can share below your wisdom on how you have learned to cope with change. This is so very important as a business owner.

Others of you might actually have a little freak out or your brain might activate the chicken little inside - landing you on google looking for employment. 

Read More
5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

You’re doing this 21st century therapist thing right.

You’ve established a niche. You’ve set fair fees and confidently ask clients to pay you what you’re worth. You’re building relationships as your build professional expertise.

And, of course, because you’ve embraced the internet and its unprecedented ability to connect people with solutions, you’ve launched a website and started a blog.

Congratulations! You started a blog! Um, pardon me for prying, but are you sustaining that blog?  

Read More
The Initial Consultation: 6 Lessons Learned from Shoe Shopping
Growing A Private Practice Kelly Higdon Growing A Private Practice Kelly Higdon

The Initial Consultation: 6 Lessons Learned from Shoe Shopping

Straight from the podiatrist with a nice limp in my step, nursing such severe plantar fasciitis that I couldn’t manage it on my own any longer, I walked into a shoe store. Not just any foot store, but a fancy running shoe store that felt all together intimidating. 

Here’s what you need to know about me. I wear a size 11 shoe and have since I was in 5th grade, so finding shoes is not really all that fun for me. I prefer to spend my money on travel and fun stuff with my family. So for me to go into an expert shoe store means I was in pain and needed help.

Here's the rest of the story and why it matters to YOU....

Read More
Entrepreneurship and Relationships - How to Stay Connected While Building a Private Practice
Podcast, Growing A Private Practice Kelly Higdon Podcast, Growing A Private Practice Kelly Higdon

Entrepreneurship and Relationships - How to Stay Connected While Building a Private Practice

I reached out to Jenev because I was desperate to have you hear her message. More often than not, while we love building our practices, it can deter from our relationships and if we aren't fostering intimacy and connection, our relationship can take a back seat. I have seen it too often with therapists. We are not immune.

You can find out more about Dr. Jenev at www.mybestrelationship.com

Read More
Building a Passionate Private Pay Practice
Podcast, Growing A Private Practice Miranda Palmer Podcast, Growing A Private Practice Miranda Palmer

Building a Passionate Private Pay Practice

Hanging out with people I enjoy is one of my favorite things in the world. If you haven't noticed, Kelly Higdon and I have a LOT of fun when we get together and chat. We got the opportunity to sit down for a chat with Melvin Varghese, Ph.D. on his podcast for therapists. We had so much fun, and we really hope you find some inspiration and actionable tips when listening. 

Read More
5 Ways to Build Confidence in Private Practice

5 Ways to Build Confidence in Private Practice

How to Build Your Confidence in Private Practice

90% of clinicians with whom I speak tell me they want to feel more confident in their private practices.

Therapists are already raised in a culture of not good enough, waiting until we graduate, complete hours, get licensed, become supervisors, get additional certifications, supervise in those additional certifications, and until we are pretty much near retirement to feel confident.

Read More
Vacations in Private Practice

Vacations in Private Practice

As I am wrapping up bootcamp interviews for the end of the year, one of the questions I often ask potential bootcampers is "How many weeks do you want to take off per year?"

The most popular response? "um....." Hesitation. 

When we teach you how to plan your fees, part of the equation is looking at how many weeks off per year you will not be working. Why? We all need to be taking a vacation. It is good for you, good for our community, and good for your clients! With planning you can take time off without worry.

Read More
Why you can't or don't want to select your niche

Why you can't or don't want to select your niche

You are an amazing, inclusive therapist! We get it! However, you cannot be everything to everyone. I would guess that 90% of people who attend our free niche webinar come out the other side inspired about niching. Yes, even the ones that were VERY skeptical on the outset. 

Why is niching so important? 

Ultimately, niching is really about getting clear about connecting and empathizing with your client! Therapists are great at that, and during the 1 hour training we are going to help you tap into this amazing skill and allow yourself to step into your confidence as a clinician. And no, we won't ask you to pigeon-hole yourself! This is ALL about great clinical work- and ALL about the clients, and ALL about self-care. 

Read More
5 Reasons Why You Should Join Bootcamp

5 Reasons Why You Should Join Bootcamp

You may have thought about joining our bootcamp or this might be the first time you have heard of it. You can learn more about it here.

So I wanted to breakdown the top 5 reason why you should consider bootcamp.

5. Start Now. We give immediate access to an initial consult script and jumpstart modules so you can start working on your practice immediately. 

4. Current Training. Every round of bootcamp (twice a year) parts of the trainings are up dated to stay current and relevant with what is going on in the business and marketing world. 

Read More
Podcast: Tools to Help you Succeed

Podcast: Tools to Help you Succeed

Growing a practice isn't always easy but we all start somewhere. I was elated to be invited by Matt Bierd at Virtual LPC to be his first podcast interview.


We talked about tools to use to overcome obstacles and make the process of growth easier. Thank you Matt for the opportunity to meet with you. You are an upstanding human and I had a blast.

Click here to listen to our podcast.

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.