The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Business School for Therapists Q&A

Business School for Therapists Q&A

Learn about determining your next steps in practice, accepting (or getting off) insurance, building client-generating websites, and acquiring an NPI for starting group therapy (we go over what this means and if you need one for your stage in practice).

Read More
Persevering After Setbacks and How To Tell When You’re Ready For Change With Rachel

Persevering After Setbacks and How To Tell When You’re Ready For Change With Rachel

Rachel and Miranda talk about creating structure within your private practice and how Bootcamp helped Rachel solidify her infrastructure. Rachel also advises how to create a structure with a tool she learned from Bootcamp, and how to tell when to move on from a position to improve your life.

Read More
Websites for Therapists: The Complete Guide 2026

Websites for Therapists: The Complete Guide 2026

Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!

For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.

That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!

Read More
PTSD, Pandemic PTSD, and Burnout in Therapists

PTSD, Pandemic PTSD, and Burnout in Therapists

We've been through a LOT the last few years. All of this turmoil has brought some things out into the open, there have been some amazing connections, conversations, and a little bit of change (we know we need more). But, in the midst of everything, have you noticed you’re often seeing people be more... well... more on edge and in pain? We have a theory over here on what’s happening in our profession (and in the world in general).

Read More
How You Can Make Mental Health Care More Accessible via Insurance Plans

How You Can Make Mental Health Care More Accessible via Insurance Plans

Mental health care, for a lot of us, can mean the difference between thriving and just surviving. And even beyond the ongoing stigma surrounding the topic and lack of mainstream education, there are people who want help but simply can’t afford it. That’s where insurance plans come in.

Read More
Joe Sanok and the Four-Day Workweek

Joe Sanok and the Four-Day Workweek

In this episode, Kelly and Joe talk about how you need to slow down to speed up and that the old “work 5 days and try to recover in 2” is just leading to burnout.  Joe believes a 4-day work-week is the next natural step in the evolution of business because not only can you reduce burnout, but you can make more money working less time, and that extra time could be the missing piece in your work-life balance.

Read More
Have A Group Practice?  What Can Bootcamp Do For You?
Group Practice zynnyme Group Practice zynnyme

Have A Group Practice? What Can Bootcamp Do For You?

Whether you are like Tabitha and “fell into it” or made the deliberate decision to open a group practice Bootcamp can make all the difference!

Miranda and Kelly talk with several Bootcampers who are group owners to explore how Business School Bootcamp has made a difference in their businesses and their lives. Robin talks about how she shifted her mindset to see that if she takes care of her business the business will take care of the people and will take care of her.

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.