The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Private Practice Challenge Week 1: Fees

Private Practice Challenge Week 1: Fees

Money is something we all want to make but don't want to talk about it. This week's challenge is to look at your financials and understand your fee setting process. Why? It impacts the therapeutic relationship as well as the viability of your business.

Read More
Top Advice for 2017 from Therapists

Top Advice for 2017 from Therapists

Sometimes it is hard to know what is working and what is most important when starting a private practice, or when trying to figure out how to get clients calling when you are in private practice. We asked some of the alumni of our  Business School Bootcamp for Therapists what some of their pieces of advice are about building a private practice today.

Read More
Top Fee Mistakes Counselors Make In Private Practice

Top Fee Mistakes Counselors Make In Private Practice

Mistakes - we all make them. But the best thing about having people forge paths ahead is that you can learn from others. So we put together some of the top fee mistakes we see counselors make in private practice. 

Read More
Insurance Contracts 101

Insurance Contracts 101

We have a reputation. It is true. We have a reputation as the gals who help people get off of insurance panels. In fact, some people talk to us and say "we know you hate insurance." While the former is partially accurate, the latter is not even remotely accurate.

Our goal is to help educate therapists in private practice to be informed and successful business owners. Sometimes, insurance is a great fit for a private practice, sometimes it is not. Taking insurance in your practice is entering into an ongoing relationship with the insurance company. And like any good therapist- we believe you should enter relationships after clear communication! 

Read More
Costs For NOT Starting A Private Practice

Costs For NOT Starting A Private Practice

20 mustard yellow charts sat on my desk, all needing to be approved for compliance. I had meeting with clinicians to review cases - cases being people who were struggling and really depending on our agency to help them. There was a complaint at the front desk that I needed to respond to as well as staffing questions. Really? This was it? This is what I spent all my time in school for? I loved the people I worked with, but the work itself was getting so hard. 

I remember dreaming about my work. I never envisioned private practice really. I just envisioned the people and being in a room with someone, holding something so sacred that no one else was privy to. I remember wanting to simply help. 

Read More
Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 2

Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 2

I LOVE helping people make breakthroughs... I truly do... but I'm going to be honest- I have kept myself SUPER stuck more than once in my life. So today, I thought it would be fun to be a little silly and fun and call out what we say that keeps us stuck from moving forward.

Read More
Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 1

Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 1

A silly title... but a true and real issue. Today we are going to let you into the mind of amazing therapists, who are self-aware enough to let you know the ways they convince themselves NOT to do the things that they know in their heart they need to do to live a happy life and run a happy practice! 

Read More
Essential End of Year Private Practice Checklist
Starting a Private Practice, Group Practice Miranda Palmer Starting a Private Practice, Group Practice Miranda Palmer

Essential End of Year Private Practice Checklist

We are coming to the end of the year. This is a wonderful time to assess, re-assess, get organized, and a make a great plan for next year. So today, we are going to share a checklist of items to assess. Most of these items could be a blog article by themselves, so for today we are just going to make one handy-dandy list as a starting point! 

Read More
3 Ways and Whys to Practice Gratitude in Private Practice
Starting a Private Practice, Group Practice Miranda Palmer Starting a Private Practice, Group Practice Miranda Palmer

3 Ways and Whys to Practice Gratitude in Private Practice

Sitting down with someone who trusts you enough to share their hearts, hopes, truths, and be vulnerable is quite the honor. Whether you work as a therapist, psychologist, counselor, coach, or what particular modality you use- you know that this work is different... it is special. 

And yet, there are some days in the midst of late cancellations, billing nightmares, too empty calendars, suicidal clients, etc. that it is easy to lose focus. So today we are going to talk about 7 gratitude practices you can use in your private practice, and how each can be transformative clinically and personally. 

Read More
3 Quick Tips For Making Professional Profile Videos with Cúpla Media

3 Quick Tips For Making Professional Profile Videos with Cúpla Media

A profile video can be a little like a power tool – sure it’s helpful, but for some it feels inaccessible or scary. We get it. These are words we often hear from clinicians:

•  I don’t know what to say.

•  I don’t know how to make a video.

•  I’m afraid it’ll look bad.

We want to help.

A profile video is a short 1-3 minute clip that helps people get a sense of your presence and your passion. Often when people look online for a therapist they’re asking themselves,

“Can this person help me?”

“Will I feel comfortable around them?”

Read More
Faith Based Counseling Practices: What you need to know

Faith Based Counseling Practices: What you need to know

First I want to acknowledge, this article is about my story, which is within a specific faith. I hope the lessons presented are applicable to any faith– Muslim, Jew, Agnostic, and others. Any and all are welcome to take what resonates and leave the rest.

Second, believe it or not, I have written this blog about 3 or 4 times, each time starting over with a blank piece of paper. My hope is this is the clearest version.

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.