The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Are you ready to party?

Are you ready to party?

Every time we have a bootcamp - we host a fun filled 90 minute Launch Party with a ton of giveaways. 

We would love love love for you to join us. Plus you will get to meet other therapists who like you desire to build a successful private practice with integrity and impact in their communities. 

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How To Create Your Own Therapy Notes Template - Guest Post with Dr. Maelisa

How To Create Your Own Therapy Notes Template - Guest Post with Dr. Maelisa

One question I receive from a lot of therapists is, “How can I create my own notes template?” But what they’re really asking me is, “How can I make writing notes easier and faster?

The good news is that I can answer all those questions together because yes, creating your own template for writing notes can make things much more efficient. However, my answer is not to provide you with a list of 10 therapy interventions and 10 symptoms to include in a checkbox. I’ve got something even better!

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LIVE Mini Bootcamp: Week 8

LIVE Mini Bootcamp: Week 8

This is the final training in the mini-bootcamp! We had a lot of fun at the launch party with some amazing giveaways! If you found value in the trainings this summer and are ready to interview for bootcamp, click here!

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LIVE Mini Bootcamp: Week 7

LIVE Mini Bootcamp: Week 7

Today is all about Lesson #7: Multiple Streams of Income. Here's what you need to do today:

1) Watch the video and take the quiz

2) If you aren't ready to launch another stream of income look at your current fee and marketing plan to make changes so you can one day grow your practice Beyond the Couch.

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LIVE Mini Bootcamp: Week 6

LIVE Mini Bootcamp: Week 6

n Lesson #6 we are going to talk about websites! Here's what you need to do today:

1) Watch the video

2) If you have a website, evaluate the current platform

3) Determine your budget for your online presence

5) Got questions or comments? Post below and we will join in on Friday, July 15th to respond!

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LIVE Mini Bootcamp: Week 5

LIVE Mini Bootcamp: Week 5

Today we are talking about building a list! Here's what you need to do today:

1) Watch the Video

2) Write down your why - why you want to have a list!

3) Calendar your commitment with the dates that you will send out to your list.

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LIVE Mini Bootcamp: Week 4

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions: 

  1. How many calls are you getting per month?

  2. How are they finding you?

  3. How many of them schedule?

  4. What are your favorite clients typing into Google before or when they finally find you?

  5. What words do they use to describe the issue they are trying to resolve during the first contact?

  6. How many weeks on average do clients stay with you?

  7. How many paying clients are you getting from each referral source?

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LIVE Mini Bootcamp: Ready to Catch Up?

LIVE Mini Bootcamp: Ready to Catch Up?

Are you joining us late? Or, are you playing catch up because life got in the way? We get it! Below you will find links to all the trainings in this 8 week series. If you click the link and it doesn't work- that means you aren't playing catch up anymore- you are trying to skip ahead! 

Lesson #1: Business Vision and Planning Available June 3rd, 2016

Lesson #2: How to Set Your Fee Available June 10th, 2016

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Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success! 

Google has to learn to trust you:

Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls. 

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8 Week Mini Bootcamp: How do you start a revolution?

8 Week Mini Bootcamp: How do you start a revolution?

Join almost 15,000 therapists banding together to make change this summer! 

This June & July we are going to ask you to set aside time every Friday to go through an organized, focused series of trainings that build off one another! The first seven video trainings will be released on Fridays this summer so that you can log-in and learn ANYTIME that works for you. That means that every one of the almost 15,000 people already in our community can make join in the awesomeness! 

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How to Fall in Private Practice

How to Fall in Private Practice

Since starting derby, I get to hear often "if you aren't falling, you aren't learning."

I don't want to fall though. I hate it. It hurts. Not to mention the first bad fall I had where I jammed my finger and busted my tailbone or the other time I literally super manned it across the track on my chest. OUCH! 

Guess what? No one wants to fall. I have yet to meet a person who's goal is to fall all the time. 

AND we all love to talk about our successes so we often forget that those successful people around us - probably fell a lot. They just didn't turn it into their facebook post or instagram photo.

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The Impact of Video in Practice

The Impact of Video in Practice

Want to know how to increase your ranking in google? Want to make an impact on your community? Think video is only for introverts? 

Ernesto Segismundo, LMFT, Founder of Fylmit.com covers all of these topics and more in our interview.  You can check out his work and join his online group of therapists for free at Fylmit.com

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.