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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Business School for Therapists Q&A

Business School for Therapists Q&A

Learn about determining your next steps in practice, accepting (or getting off) insurance, building client-generating websites, and acquiring an NPI for starting group therapy (we go over what this means and if you need one for your stage in practice).

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How You Can Make Mental Health Care More Accessible via Insurance Plans

How You Can Make Mental Health Care More Accessible via Insurance Plans

Mental health care, for a lot of us, can mean the difference between thriving and just surviving. And even beyond the ongoing stigma surrounding the topic and lack of mainstream education, there are people who want help but simply can’t afford it. That’s where insurance plans come in.

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A Guide to Healthcare Coverage in Private Practice (for Business Owners in the U.S.)

A Guide to Healthcare Coverage in Private Practice (for Business Owners in the U.S.)

Where do you get healthcare coverage when you’re in private practice? When do you enroll? How do you pick a plan? How do you pay for it? Should you just stay at your job? Check out this FREE guide to learn more!

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Case Study: From Insurance Solo Practice to Private Pay Group Practice

Case Study: From Insurance Solo Practice to Private Pay Group Practice

Yolanda and Shamon join us from a private pay group counseling practice in Florida to share their growth story. They share a little bit of the story of a private practice that was taking over life on nights and weekends to one that has boundaries, has a clear vision, and is successful.

Listen to what was most helpful to them as they grew their private practices.

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Costs for Starting a Counseling Practice in 2026

Costs for Starting a Counseling Practice in 2026

Did you know that launching a successful counseling practice is easy and an incredibly low investment?

You’ve done most of the hard work already: you’ve gotten a master’s degree, hundreds of hours of supervision, and gone to weeks’ worth of advanced trainings. You’ve already made the most significant financial investment in gaining this clinical expertise that’s wanted and needed in the world.

Now you’re ready to start your own private practice AKA create a business out of your passion for helping humans heal.

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Dropping Insurance after Years - Interview with Kayce

Dropping Insurance after Years - Interview with Kayce

As part of our success stories blitz, we are sharing the story of Kayce. When we met her she had been in practice for several years and in her words, she was “winging it.”

Several years of taking insurance panels, taking whatever fee anyone was able to pay her and seeing anyone who gave her a call.

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Private Practice Challenge Week 2: Fees

Private Practice Challenge Week 2: Fees

We are talking about money. We all want to make money, but we don’t always love talking about it. We want to focus on the clinical work and ignore the money, but the two are absolutely intertwined!

FEAR NOT - we’ve got a plan.

In this training we talked about how to break down how your vision leads to you determining your fee. You will walk away with a clear formula on how to determine your fee, how to talk about your fee with new clients and how to raise that fee with current clients. We will also talk about what to do if you take insurance or sliding scale clients.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.