The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

5 Steps to Find Out How Many Clients Need You

I was making a presentation to the Seattle Division of the Washington Association of Marriage and Family Therapists and made a statement to the audience: "There are more than enough clients to fill every single practice of all of you- and all of the other private practice therapists in Seattle."

zynnyme 6/11/26 zynnyme 6/11/26

Starting a Private Therapy Practice in California

You want to open a private therapy practice in California, but you’re not sure where to start and whether the market is too saturated. Check out this post to get started in practice!

Kelly Higdon 6/10/26 Kelly Higdon 6/10/26

Professional Will for Therapists: Why "I'll Deal With It Later" Isn't Enough

Therapists get sick, get hurt, and die, and when they do, someone has to call the clients, secure the records, and close the practice, often while grieving. This guest post from Robyn Miller, Ph.D., founder of TheraClosure, shares what she learned stepping in as a practice executor for two colleagues, and what every therapist should have ready before they need it. A professional will isn't morbid paperwork; it's infrastructure, the same as your fees, contracts, and insurance.

zynnyme 6/9/26 zynnyme 6/9/26

Best Website Builder for Therapists

Learn all about why zynnyme recommends Squarespace as the best website builder for therapists thanks to their easy-to-navigate features and custom themes.

Kelly Higdon 6/5/26 Kelly Higdon 6/5/26

Red Flags in Private Practice Consulting and What to Look for Instead

hiring a therapist consultant can be a "why didn't I do this sooner?" decision, or a "why did I pay to feel confused and mildly gaslit?" one. both happen to smart therapists. here are nine red flags to watch for, why they matter, and what steady, ethical support looks like instead.

Kelly Higdon 6/3/26 Kelly Higdon 6/3/26

10 Questions to Ask Before Hiring a Therapist Consultant (and the Answers That Should Make You Pause)

A good therapist consultant can change your practice; the wrong one just teaches you an expensive lesson. This is the practical, take-it-to-your-consult-call companion to our main guide: ten questions that surface someone's values, scope, and process, and the answers that should make you pause.

zynnyme 6/3/26 zynnyme 6/3/26

Alma, Headway, and the big question: is this still the answer in 2026?

For therapists looking to launch or expand their private practice, platforms like Alma and Headway have offered a tempting solution. BUT... recent developments are prompting many therapists to ask hard questions about the long-term sustainability of these platforms.

zynnyme 6/2/26 zynnyme 6/2/26

Are Third-Party Credentialing Platforms a Lifeline or a Trap? A Deeper Look at the Ethics and Sustainability of Alma, Headway, and Grow Therapy

In this article, we dive into the ethical and financial dilemmas therapists face when using third-party platforms like Alma and Headway, exploring whether these services truly support sustainable practice—or if they ultimately undermine therapists' autonomy and financial well-being.

Kelly Higdon 6/1/26 Kelly Higdon 6/1/26

Private Practice Therapist Salary: What a six-figure practice really looks like

How much can you really make in private practice? What’s a therapist’s salary like when they own their own business? Making 6 figures sounds appealing, but what does that really look like?

zynnyme 5/31/26 zynnyme 5/31/26

SEO for Therapists: The Complete Guide (2026)

SEO is a powerful strategy for therapists looking to reach their ideal clients. Learn 5 tips on how to get more clients online in our SEO for therapists blog!

Miranda Palmer 5/28/26 Miranda Palmer 5/28/26

The 5 Most Common Reasons Therapists Hire a Therapist Consultant

If you’ve ever thought about hiring a therapist consultant but aren’t sure, this article by zynnyme will give the 5 most common reasons to hire one, and what to look for.

Miranda Palmer 5/18/26 Miranda Palmer 5/18/26

Couples Therapy Intensives in Private Practice: Seven Lessons from Irina

What happens when a couples therapist stops trying to make weekly sessions work and rebuilds her practice around intensives instead? Irina’s story has lessons for any therapist thinking about niche, model, or whether to invest in real business support.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.