The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Pain and Burnout in Private Practice: Starting a Practice as an HSP & Introvert

Pain and Burnout in Private Practice: Starting a Practice as an HSP & Introvert

Miranda and Maegan chat about Maegan's path into private practice along with the bumps from physical pain, medication, burnout, and relocation. She opens up about being introverted, which led her to a few instances of burnout and the changes that alleviated them. They discuss how the “normalized" amount of workload isn't sustainable in the long run and adjusting your business to function and sustain yourself “beyond the couch.”

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Know Yourself and Stand Out: Self-Disclosing and Improving Your Presence Online with Ronald

Know Yourself and Stand Out: Self-Disclosing and Improving Your Presence Online with Ronald

Ronald and Miranda speak on growing your practice with marketing, his experience with agency work, and advice for considering a career in therapy at an older age. Ronald emphasizes showing a sense of self-disclosure can amplify your message while standing out as every website conveys the same message: “I really care about clients and I really try hard.” Ronald also advises having a sense of self and conducting workshops can help establish a career in therapy.

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Making Businesses More Human with John
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Making Businesses More Human with John

Most of the time, we think of businesses only motivated by money. John, LPCC and business coach in San Francisco, wants to change that. As he had therapy at a young age, he wanted to pursue it as a career. He continued his education up to a doctoral program where he wanted to teach therapists the business side of the work.

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Websites for Therapists: The Complete Guide 2026

Websites for Therapists: The Complete Guide 2026

Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!

For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.

That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!

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Navigating and Transitioning Into your Practice With Dr. Shemena
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Navigating and Transitioning Into your Practice With Dr. Shemena

Dr. Shemena compares her transition into her private practice to a traffic jam. She felt she knew where she wanted to go but had difficulties getting there. As she started making progress, she wasn't getting the immediate results. By trial and error, and transitioning out of a firm position, she began improving her business. Shemena created workshops and podcast episodes to help others who find themselves suck in traffic trying to navigate their own practice.

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Adapting and Wasting Nothing with Dr. Kate
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Adapting and Wasting Nothing with Dr. Kate

Dr. Kate, serving in Texas, had an unconventional start to becoming a therapist. She began her career as a music teacher but, after receiving counseling for troubles with her own family, she saw counseling and then supervision as her life path.

Even after many life changes and situations, Dr. Kate continues to use and refine her skills to do what she loves through helping others grow and teaching.

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Slow and Steady: How to Grow Your Private Practice
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Slow and Steady: How to Grow Your Private Practice

Rome wasn’t built in a day, and neither was Tracie’s journey into private practice. After her undergraduate years, she started the process to become licensed by starting a master's program but had a few life setbacks.

In this episode, hear how Tracie started her solo practice and transformed it into a thriving company with 20 clinicians conducting 300 sessions a week.

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PTSD, Pandemic PTSD, and Burnout in Therapists

PTSD, Pandemic PTSD, and Burnout in Therapists

We've been through a LOT the last few years. All of this turmoil has brought some things out into the open, there have been some amazing connections, conversations, and a little bit of change (we know we need more). But, in the midst of everything, have you noticed you’re often seeing people be more... well... more on edge and in pain? We have a theory over here on what’s happening in our profession (and in the world in general).

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Paying Attention to What’s Missing with Uriah
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Paying Attention to What’s Missing with Uriah

Uriah, MFT, found counseling by accident, but it was no accident when he developed his niche and marketing. So even though it took him 14 years to get his schooling and license complete, it was only a short 2 years until he was in private practice and on his way to success.

The now “mostly retired” owner of Guilford Family Counseling, The Focus Club, and the Productive Therapist Directory, shares his hard work and tips to help you achieve your dream practice.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.