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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Success Story: Megan
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Success Story: Megan

Megan Carney is a psychologist for PTSD and vicarious trauma for marginalized communities in Ada county, ID.

Your Experience with Bootcamp in one sentence: It gave me the knowledge, support, and confidence I needed to not give up on myself.

How were you feeling before you signed up for bootcamp?: I knew I wanted to do bootcamp for a long time and felt like I was flailing around and trying random things with no real clarity before I finally made the investment to join.

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Success Story: Alisa
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Success Story: Alisa

Alisa provides therapy in Philadelphia for anger management, anxiety and stress management, addictions, pregnancy, and postpartum anxiety.

Your Experience with Bootcamp in one sentence: Bootcamp was challenging but I learned so much and got my practice running so successfully so quickly that I was able to consider expanding to a group practice within 6 months.

How were you feeling before you signed up for bootcamp?: I was worried that I wouldn't be able to succeed in my practice and have the schedule that I wanted for my family.

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Full Private Practice - What does that mean?
Kelly Higdon Kelly Higdon

Full Private Practice - What does that mean?

Ever wonder if your private practice is really full?

Sometimes you might think:

I have to be super busy to be full…

I have to have to have x amount of sessions to be full…

My friend sees 10 more clients a week than me, I guess I’m not full..

Full doesn't mean successful. You could have a ton of clients and be charging a fee that is all over the place or doesn’t allow you to run a business optimally, or take care of you optimally.

Full doesn't mean happy. You could be seeing a ton of clients that are not the right fit, sessions that drain you and lead to more stress and burnout.

Full doesn't mean great outcomes. You could be seeing a ton of clients with high turnover, high drop out rates and low outcomes with clients.

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Training Updates from Houston, TX
Kelly Higdon Kelly Higdon

Training Updates from Houston, TX

We were delighted to be invited by the Texas Association of Marriage and Family Therapists to present at their Private Practice Success conference last week. We met therapists at all stages of private practice and got to support them through trainings and conversations. Therapists earned CE units learning about how to set an ethical fee and charge it with integrity to get better outcomes with clients, and how to market to create better clinical outcomes.

We LOVED (and hated) having therapists come up to us after our trainings and say “I wish I’d heard this information 10 years ago!”

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Success Story: Sara
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Success Story: Sara

Sara provides LGBTQ+ affirming therapy for individuals, couples, teens and families in Long Beach, CA alongside her team at Prospect Therapy. She specializes in transgender affirming care across the lifespan, high-functioning anxiety and perfectionism, first-generation and bicultural Americans, and LGBTQ+ couples therapy.

How were you feeling before you signed up for bootcamp?: Overwhelmed but determined. I had a few things going for me before I signed up for bootcamp: I had the privilege of a full time job, so I could start my practice slowly and not out of urgency. I also knew that I was ready to do hard work and learn independently. I didn't think it would be "a few simple steps," which was good to know going in. However, the more I clicked around online, read advice articles, and watched videos, the more overwhelming it all got. That cycle of "the more you know, the more you realize you don't know" started getting to me. I looked for programs that would let me be flexible about what I wanted to do, but also give me a roadmap and some guidance so I could take steps in the most effective order.

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Success Story: Katie
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Success Story: Katie

Katie specializes in helping women and girls move from stress, anxiety, and insecurity to gain new clarity and confidence in themselves and their relationships. She provides counseling, psychotherapy, and Christian counseling for women and girls in Cary, North Carolina and the surrounding Triangle area.

Your Experience with Bootcamp in one sentence: BSB helped me to articulate myself authentically and powerfully to my ideal clients.

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Private Practice Marketing Plan - Is it working?
Kelly Higdon Kelly Higdon

Private Practice Marketing Plan - Is it working?

How do you know if your marketing plan is working? In this video we cover what it’s like to be on the hamster wheel of marketing, what success truly means for your private practice marketing plan and the 5 areas that can make a difference in your planning.

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Case Study: From Insurance Solo Practice to Private Pay Group Practice
Success Stories Miranda Palmer Success Stories Miranda Palmer

Case Study: From Insurance Solo Practice to Private Pay Group Practice

Yolanda and Shamon join us from a private pay group counseling practice in Florida to share their growth story. They share a little bit of the story of a private practice that was taking over life on nights and weekends to one that has boundaries, has a clear vision, and is successful.

Listen to what was most helpful to them as they grew their private practices.

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Success Story: Kari
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Success Story: Kari

Kari is an addiction specialist in Wethersfield, CT and the owner and director of Reflections Counseling and Consulting Services. She works to pair each client with the best therapist from her team based on expertise and needs, and provides clinical consultation and coaching to mental health professionals.

Your Experience with bootcamp in one sentence: Bootcamp gave me the flexibility to be a mom and business owner at the same time!

How were you feeling before you signed up for bootcamp?: I was feeling overwhelmed with starting a private practice and having a baby at home. I used to sit on my phone googling all things PP during feedings at night wondering how to start and reading anything I could find. I knew I needed support and guidance to help me figure out my vision and goals for what my practice would entail.

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7 Key Processes Every Private Practice Needs
Kelly Higdon Kelly Higdon

7 Key Processes Every Private Practice Needs

Processes can seem soooooo boring but they are critical to your business running smoothly. You can probably tell by the length of the video, it’s important to us to help you get these locked down for your private practice.

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The Fabulous Free App for Therapists in Private Practice
Miranda Palmer Miranda Palmer

The Fabulous Free App for Therapists in Private Practice

Some of you were around back in 2015 when Kelly and I developed an app. We thought about it for a long time, but we just weren’t sure if it was the right time. Custom apps can start at $5,000 and go all the way up to $30,000 or more! Finally, we decided to take the leap and found a developer that would help us with this.

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Miranda Palmer Miranda Palmer

Business Planning for Therapists: Steps 1-44

Our free Private Practice Vision training dug into Step 1 of your business plan. But what comes next? We wanted to share the steps for the rest of your business plan as a therapist. Your business plan will look a little different based on your particular needs and vision, but you can tweak the process as you go. Check them out below!

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.