Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
Social Media is a Worthless Time Suck
It’s important not to get sucked into social media for the wrong reasons as a private practice owner. Who are you passionate about helping? And no, "anybody who will give me money" isn't a good answer. Or at least, it isn't an answer that is going to make social media worth your investment of time, energy, or money. ONLY use social media if you are truly passionate, have a clear audience, and you are ready to be intentional.
I lowered my fee to get more clients... and just made less money...
Last year we made a lot of changes in our business. While one of our favorite things has been seeing the huge return on investment we had from making those changes-there is one other thing that I LOVE even more.
Because of the way our business now works, I get to do a ton of free consultation sessions with business owners across the United States- that is how I both give back to wonderful people around the country- as well as scoop up the most awesome clients to work with on an ongoing basis.
This week I was overjoyed to speak to a wonderful person in business who is working SUPER hard, and has tried a million different ways to get her business working. Problem is, she has been trying all the WRONG ways! While I wish I had met her a year ago, it was nice that I didn't have to convince her that the wrong ways didn't work- she had already tested it and knew!
Last year, she looked at her referrals and realized she just wasn't getting enough clients! So, she made an educated guess about what the issues must be- the price- and made changes to her business based on that guess.
Does My Spouse or I Need to Have a Benefitted Job Before Becoming Self-Employed?
Here's one thing I haven't heard come up in your blogs or seminars, but I may have missed it: let's say you ARE doing your practice full-time. Does that mean you should probably have a spouse with a steady paycheck job, in case times are slow? And what about health, dental, and vision insurance?
1 Weird Way To Get New Clients Before the New Year
Every business, no matter what sort of business you are in, needs clients. Even non-profit organizations need to serve new clients regularly or the donations and grants will dry up!
If you haven't heard that the Internet is invaluable in bringing in new business, you have been living under a rock! I built a cash-pay private practice that was full to the brim. How did I do it? I learned how to use the Internet to get people calling. And call they did!
But, the truth is, traditional ways of building a website, getting the top page of Google, and getting your website content dialed in to get people calling consistently can take awhile! And some of you don't have a long time to wait!
We speak with therapists, personal trainers, coaches, healers- all who are taking a "wait and see" approach. And guess what that means they are doing right now? Waiting! (And hopefully enjoying the beautiful holiday season!)
But, there is something weird you can do to get your business moving that is completely within your control! Here it is in a nutshell:
Video: Avoiding Burnout, Getting Inspired, and Making $ in the Healing Profession
So many listings... so little time...
We get the question a lot- are paid directory services worth the expense? And the real answer is, it depends. And no, it doesn't just depend on whether it is Psychology Today, Theravive, a listing for lawyers, or Therapy Tribe.
The truth is, every person reading this right now has a completely different business, with a different set of circumstances. If you think you are a "one of many" than you aren't positioning your business correctly! Your passion, skills, strengths, and areas of weakness of your uniquely yours. It is time to understand and embrace them!
Can We Be Thankful for Failure?
Helping people know that they can live out their true purpose is our true passion at zynnyme. And failure is what got me there. Has a failure sidetracked you? Know that you can move forward! Can you see where previous failures or bad experiences are benefitting your life today? Take a moment to just explore both sides of the failure.
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.