Inertia happens. It's that moment where you feel like hiding under the covers or you spin your wheels by taking in information without action. "What's the next step to take?" you ask. And instead of trying something, you stay in this place of stuckness. I see it in people's personal lives and in their businesses. Heck, I have experienced it myself.
So let's take a lesson from the therapy room and apply it to business. When people are stuck they don't see the options. That mindset problem can create havoc for you and your business. You might see a ton of options but don't think they apply to you. For example "That person blogs and looks really successful, but I can't do that, I am not a writer." Blogging is a marketing option for your business, but for whatever reason, you have determined it won't work. Or, you might find there are so many options, you don't know how to choose. If that is you, you are probably wanting a guarantee that what you choose will work. So here are a few tips for upsetting that mindset:
- The magic wand is to keep working at it until you find what works for you. Not everything you try will work out. Initially it sucks but it is also glorious once you figure out your business flow.
- You don't know unless you try. I used to always defer to Miranda to write copy, saying "I can't do it." And yet, I am still trying, learning tips and tricks to improve my skill. Why? Because blogging is one way we provide value to people like you and that is super important to me. That is worth me getting a little uncomfortable and learning that I can write.
- Not one business is the same and yet they are. Hands down- every business needs people interested in them and people paying them money to do what they do. HOW you get people interested in your services and purchasing with you varies amongst each business. But again, see #2.
Ok, now that you have adjusted your mindset, let's look at the options for your business. Remember: We feel most empowered when we have choice.
- Where do you feel most stuck? Marketing? Managing finances? Client rentention? Write down your stuck place.
- List how you have dealt with this stuck place before. Did you do research? spoke with colleagues? Hired a coach? Maybe you haven't really done anything with this stuff and that is ok too. Just make a list if it applies.
- Why do you think what you have tried hasn't worked? Did you implement fully? Were you prepared for what it was going to take to make it work? Did you give up too soon? or was it simply not in line with your business model? This is the time to be honest because otherwise, you are just hurting you. What did you learn from your efforts?
- Write down options for moving forward. If you don't see options, you may need to get outside help (You could also request a blog post from us). I know that when I feel most stuck, asking for help is what pulls me through it. You may think you have tried everything, but trust me, you haven't. It will take some creativity and flexibility though. For example, we encourage people to contact people they know and tell them about what is going on in their business. There are many options to do this - email, snail mail (I hate the post office, but some of you love it), phone (oh this is the best way to be memorable in my opinion), or social media references (shout out to those peeps on twitter). Even beyond the first contact, you want to stay in touch via eblasts, newsletters, your LinkedIn profile, ie.
- Do one thing and delve in. If you have an accounting issue, don't go buy quickbooks and never open the box. If you dread the thought of doing it yourself, start getting some referrals for an accountant or bookkeeper. Take action. And know that it may not be perfect but it is all about learning. People hire coaches so they can avoid some missteps and get there faster. If that isn't you, no problem. Just know that you may have a little steeper learning curve. It is your choice! (see you have options) And once you delve in, keep trying and testing things. We may write about certain topics that are really popular and others just bomb - but we don't stop writing because of that! We learn about what generates the best response and work off of those strengths.
- If you have fears address them. Most fears are based on assumption. What are you telling yourself about your value and your business. Write down those fears and then write down the evidence for them. Look at all potential outcomes and reframe. Sure you could send out a newsletter and you lose people on your list. Or you could lose people on your list and get a better quality list of people that really value what you have to say. Perspective does matter.
Options can pull you out of the mire and the muck and get you back on track with valuing action in your business. What do you do when you are stuck?