The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Websites for Therapists: The Complete Guide 2026

Websites for Therapists: The Complete Guide 2026

Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!

For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.

That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!

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PTSD, Pandemic PTSD, and Burnout in Therapists

PTSD, Pandemic PTSD, and Burnout in Therapists

We've been through a LOT the last few years. All of this turmoil has brought some things out into the open, there have been some amazing connections, conversations, and a little bit of change (we know we need more). But, in the midst of everything, have you noticed you’re often seeing people be more... well... more on edge and in pain? We have a theory over here on what’s happening in our profession (and in the world in general).

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How You Can Make Mental Health Care More Accessible via Insurance Plans

How You Can Make Mental Health Care More Accessible via Insurance Plans

Mental health care, for a lot of us, can mean the difference between thriving and just surviving. And even beyond the ongoing stigma surrounding the topic and lack of mainstream education, there are people who want help but simply can’t afford it. That’s where insurance plans come in.

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A Guide to Healthcare Coverage in Private Practice (for Business Owners in the U.S.)

A Guide to Healthcare Coverage in Private Practice (for Business Owners in the U.S.)

Where do you get healthcare coverage when you’re in private practice? When do you enroll? How do you pick a plan? How do you pay for it? Should you just stay at your job? Check out this FREE guide to learn more!

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Social Media and Your Private Practice

Social Media and Your Private Practice

As we continue to develop new ways to communicate and share our experiences, there are more opportunities to reduce mental health stigma. Platforms like Facebook and Instagram could be exactly what you need to get your message out to the world, and now’s your time to share it.

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Starting Private Practice Strong - How Therapist Bootcamp Can Help!

Starting Private Practice Strong - How Therapist Bootcamp Can Help!

You went to school to be a therapist, and you’re a great one, but you didn’t realize until you were ready to start your private practice that you practically need a business degree too! The numbers, marketing, hiring, what to charge — Ugh… It’s all SO much!

In this episode, Miranda and Kelly, along with some of our Bootcampers who’ve been there, share their stories, tell you where they are now in their businesses, and answer questions about how Bootcamp made the difference!

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Changing Lives Through Solution-Focused Brief Therapy with Elliott

Changing Lives Through Solution-Focused Brief Therapy with Elliott

Elliott, MA, LPC, entered the mental health field with the belief that people don’t have to suffer, and over a 12-month period at his job at the time, he proved this to be true: 100% of the kids struggling with substance abuse graduated from their program when working with Elliott and avoided prison. To contrast, other therapists had only around a 50% success rate.

The approach to treatment he was using? Solution-Focused Brief Therapy.

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What Is Solution-Focused Brief Therapy?

What Is Solution-Focused Brief Therapy?

Differing from treatment methods commonly discussed in graduate school, Solution-Focused Brief Therapy (SFBT) is an approach to supporting clients that focuses on problem-solving.

Mental health professionals often focus on working through the specific problems their clients are experiencing; however, SFBT shifts the approach so clinicians help clients in identifying the best solutions to issues and incorporating an effective plan of action to achieve those solutions.

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3 Benefits of Solution-Focused Brief Therapy

3 Benefits of Solution-Focused Brief Therapy

Solution-Focused Brief Therapy (SFBT) focuses on the solutions to problems, diverging from more traditional methods of therapy where you analyze the problems you or a client encounter.

If you’re looking to increase your accessibility as a mental health professional by offering more therapy options to the people you serve, SFBT could be an excellent addition to your practice.

Here are three benefits of SFBT!

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Private Practice Business Entities with David

Private Practice Business Entities with David

Starting a private practice involves somewhat of a learning curve, especially when it comes to business entities. David Frank, the founder of Turning Point Financial Life Planning, a business dedicated to helping therapists with their finances, made a guest appearance on the podcast to help answer your questions about business entities as they relate to mental health clinicians.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.