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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Why Your Therapy Practice Needs a Business Plan

Why Your Therapy Practice Needs a Business Plan

Your Private Practice Business Plan

You’ve either been contemplating starting a private practice or you’ve built one and are continuing to watch it grow. You’ve got ideas, you have stuff you do every day to make your business run, but you’ve never really put a plan together. In fact, a private practice business plan is one of the last things you want to deal with.

You envision a stack of papers and reports, full of business-y, legal information that doesn’t seem to do anything but collect dust on top of a file cabinet. Is this really what a business plan is?

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What is the Absolute FASTEST Way to Fill Your Practice?

What is the Absolute FASTEST Way to Fill Your Practice?

To be successful in private practice, you need a steady stream of clients. You can have the most beautiful office, an amazing website, a great location, and fabulous skills to help people, but if nobody is calling... you don’t have a viable business. Here’s the fastest way to fill your practice and change that!

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No-Show Policy: The Dos and Don’ts of Client No-Shows in Your Private Practice

No-Show Policy: The Dos and Don’ts of Client No-Shows in Your Private Practice

The clock ticks past the hour and your client isn’t there. You wait. You stare at the couch (maybe contemplate taking a nap) and your anticipation builds. Are they not showing up for their appointment?

It happens. People miss appointments. Heck, I’ve missed appointments. For some practices it happens often, and for others it’s something they worry will happen. More often than not, the worry is because every late cancellation or no-show has been handled on a case by case basis and there are no processes in place.

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How to Increase Income in Private Practice

How to Increase Income in Private Practice

Ok... let's start by saying this: Private practice is not a get rich quick scheme. This article isn't about making 40k in 2 days, or being salesy, sketchy, or unethical in the name of building your private practice. 

But, some of you are struggling financially. And that struggle is making it difficult or impossible to maintain being in private practice and working with the clients who desperately need you. Or, at the very least... not making a decent income is making you seriously question your life's work, or making you feel burnt out and exhausted and sucking the joy out of the work that you love. You might need to make some changes and some decisions to get money flowing in your practice in a more meaningful way. And let's be honest- you might need to happen relatively quickly. 

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The Power of Proximity - Therapists in Community

The Power of Proximity - Therapists in Community

Joe Sanok from Practice of the Practice joins the podcast today to share about the power of community as you build your private practice. Check out his upcoming Killin’ It Camp here.

In this podcast we discuss:

  1. How the landscape of private practice community has changed

  2. How community can eliminate the hierarchy of learning and be more collaborative

  3. The importance of in person learning and relationship building

  4. What is needed for success in a community

  5. Why being in person is so valuable

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Private Practice Challenge Week 2: Fees

Private Practice Challenge Week 2: Fees

We are talking about money. We all want to make money, but we don’t always love talking about it. We want to focus on the clinical work and ignore the money, but the two are absolutely intertwined!

FEAR NOT - we’ve got a plan.

In this training we talked about how to break down how your vision leads to you determining your fee. You will walk away with a clear formula on how to determine your fee, how to talk about your fee with new clients and how to raise that fee with current clients. We will also talk about what to do if you take insurance or sliding scale clients.

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Private Practice Challenge Week 4: Marketing

Private Practice Challenge Week 4: Marketing

A lot of courses focus on marketing. It’s one of the first things we jump to when we think about our practices - how to get clients in the door. But you notice how we didn’t start with marketing? You notice how we wanted you to get clear on what services you provide and WHO you want to serve?

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Private Practice Challenge Week 3: Niche

Private Practice Challenge Week 3: Niche

Now it’s time to dig a little deeper. This training is focussed on NICHE.

Why do we say dig deeper? It takes a lot of reflection and honesty to niche well. It takes bravery too!

Whether your are solo in practice or have a group practice with a ton of clinicians, niche plays a pivotal role in client outcomes and we can’t wait to show you how. Our next training is going to cover how to niche, how to keep your practice diverse and how niche is to the benefit of the client AND to YOU the clinician.

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Private Practice Challenge: Time for a Change

We need a paradigm shift in private practice. Over 1000 searches per month for burnout in psychology, 880 for burnout in social work, our profession is suffering, and it isn’t ok! Click play to watch the free training below that talks about what it will really take to make a big change in our profession! Bonus: Some amazing discounts and giveaways for everyone who watches are included!

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Are you marketing in a vacuum?

Are you marketing in a vacuum?

As we are in the midst of the private practice challenge, we are talking about marketing. Kelly and Miranda share some common themes they see in private practice owners who want to make marketing easy. Check out this podcast and share with your friends!

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.