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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular
Costs for Starting a Counseling Practice
Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.
Free CEUs for Therapists and Counselors
Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.
Group Practice Guide to Profitability
Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.
Money and Therapists
Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.
Latest Articles
Winging it In Private Practice? Why to Prep & Plan
Starting a Private Practice, Group Practice, Growing A Private Practice Miranda Palmer Starting a Private Practice, Group Practice, Growing A Private Practice Miranda Palmer

Winging it In Private Practice? Why to Prep & Plan

Many of us have visions of private practice before entering grad school- but little about our journey in school directly prepares us for private practice. So, when an opportunity or desire for private practice reemerges it can be difficult to know where to start. And, if we were being honest, sitting down to make plans might just freak us out and stop us in our tracks! 

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Is Your Money Story Impacting Your Private Practice?
Group Practice, Growing A Private Practice Miranda Palmer Group Practice, Growing A Private Practice Miranda Palmer

Is Your Money Story Impacting Your Private Practice?

As therapists, we LOVE to tend to love to see the big picture and help people find the path to ease in making deep changes in their life. Often, that shift happens when people become aware of what is driving them to repeat old patterns that don't serve their current life, circumstances, and goals. 

And yet, when you talk to therapists about private practice finances or the financial success of a business, it often gets boiled down to- am I attracting enough clients? As a business owner, you can have a full private practice, and still not make a profit!

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Mentorship and Adding Clinicians to Your Private Practice
Growing A Private Practice Kelly Higdon Growing A Private Practice Kelly Higdon

Mentorship and Adding Clinicians to Your Private Practice

You are a leader, a teacher, a person who wants to support others in sharing their gifts with the world. We think that is great!

Before you add a clinician to your practice, we want you to know that part of being an amazing mentor to those around you, you need a solid business that works for you. You have to take care of you before you take care of others.

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Therapists Know How To Party: Business School Launch!
Starting a Private Practice, Group Practice, Growing A Private Practice Kelly Higdon Starting a Private Practice, Group Practice, Growing A Private Practice Kelly Higdon

Therapists Know How To Party: Business School Launch!

Is running your business fun? We spent a lot of time in the chair, listening, containing, guiding and creating. It's a beautiful kind of work. It's also what many refer to as "the meat" or their purpose. The business stuff, might make you feel a bit... meh. 

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Private Practice Challenge Week 4: Websites
Starting a Private Practice, Marketing, Websites & SEO, Group Practice, Growing A Private Practice Miranda Palmer Starting a Private Practice, Marketing, Websites & SEO, Group Practice, Growing A Private Practice Miranda Palmer

Private Practice Challenge Week 4: Websites

Are you ready for a Private Practice Challenge that will improve your clinical outcomes and increase your income?

Websites are an essential part of your online presence when marketing your practice. This week we are going to cover your options and discuss what you need to get started or revamp. 

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Private Practice Challenge Week 2: Niche
Starting a Private Practice, Group Practice, Growing A Private Practice, Marketing, Websites & SEO Kelly Higdon Starting a Private Practice, Group Practice, Growing A Private Practice, Marketing, Websites & SEO Kelly Higdon

Private Practice Challenge Week 2: Niche

Welcome to week 2 of our 6-week Private Practice Challenge. Today is about finding your niche. Did you know that niche is more than a strategy for your marketing? It's about providing great care to each and every client.

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Private Practice Challenge Week 1: Fees
Fees & Insurance, Growing A Private Practice, Starting a Private Practice, Group Practice Kelly Higdon Fees & Insurance, Growing A Private Practice, Starting a Private Practice, Group Practice Kelly Higdon

Private Practice Challenge Week 1: Fees

Money is something we all want to make but don't want to talk about it. This week's challenge is to look at your financials and understand your fee setting process. Why? It impacts the therapeutic relationship as well as the viability of your business.

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Top Fee Mistakes Counselors Make In Private Practice
Fees & Insurance, Group Practice, Starting a Private Practice, Growing A Private Practice Kelly Higdon Fees & Insurance, Group Practice, Starting a Private Practice, Growing A Private Practice Kelly Higdon

Top Fee Mistakes Counselors Make In Private Practice

Mistakes - we all make them. But the best thing about having people forge paths ahead is that you can learn from others. So we put together some of the top fee mistakes we see counselors make in private practice. 

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Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 2
Starting a Private Practice, Group Practice, Growing A Private Practice Miranda Palmer Starting a Private Practice, Group Practice, Growing A Private Practice Miranda Palmer

Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 2

I LOVE helping people make breakthroughs... I truly do... but I'm going to be honest- I have kept myself SUPER stuck more than once in my life. So today, I thought it would be fun to be a little silly and fun and call out what we say that keeps us stuck from moving forward.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.