The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Get Ready for Multiple Streams of Income

Get Ready for Multiple Streams of Income

Therapy is a beautiful blend of art and science. In many ways, therapy is a creative process. Naturally, if you are a therapist in private practice, that creativity can be translated beyond the couch and into your business. 

There is a lot to creating multiple streams of income in your practice, but before you start, here are some things you need to know.

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The Worst Multiple Stream of Income in Private Practice

The Worst Multiple Stream of Income in Private Practice

"I hear that running courses can make you a lot of money, so I started thinking about what kind of course I could do online."

"I have a friend who is an author and I want to write a book, how do I make it profitable?"

"I saw someone run couples retreats, I want to do that!"

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Winging it In Private Practice? Why to Prep & Plan

Winging it In Private Practice? Why to Prep & Plan

Many of us have visions of private practice before entering grad school- but little about our journey in school directly prepares us for private practice. So, when an opportunity or desire for private practice reemerges it can be difficult to know where to start. And, if we were being honest, sitting down to make plans might just freak us out and stop us in our tracks! 

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Is Your Money Story Impacting Your Private Practice?

Is Your Money Story Impacting Your Private Practice?

As therapists, we LOVE to tend to love to see the big picture and help people find the path to ease in making deep changes in their life. Often, that shift happens when people become aware of what is driving them to repeat old patterns that don't serve their current life, circumstances, and goals. 

And yet, when you talk to therapists about private practice finances or the financial success of a business, it often gets boiled down to- am I attracting enough clients? As a business owner, you can have a full private practice, and still not make a profit!

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Therapists Know How To Party: Business School Launch!

Therapists Know How To Party: Business School Launch!

Is running your business fun? We spent a lot of time in the chair, listening, containing, guiding and creating. It's a beautiful kind of work. It's also what many refer to as "the meat" or their purpose. The business stuff, might make you feel a bit... meh. 

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Private Practice Challenge Week 4: Websites

Private Practice Challenge Week 4: Websites

Are you ready for a Private Practice Challenge that will improve your clinical outcomes and increase your income?

Websites are an essential part of your online presence when marketing your practice. This week we are going to cover your options and discuss what you need to get started or revamp. 

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Private Practice Challenge Week 2: Niche

Private Practice Challenge Week 2: Niche

Welcome to week 2 of our 6-week Private Practice Challenge. Today is about finding your niche. Did you know that niche is more than a strategy for your marketing? It's about providing great care to each and every client.

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Top Advice for 2017 from Therapists

Top Advice for 2017 from Therapists

Sometimes it is hard to know what is working and what is most important when starting a private practice, or when trying to figure out how to get clients calling when you are in private practice. We asked some of the alumni of our  Business School Bootcamp for Therapists what some of their pieces of advice are about building a private practice today.

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Top Fee Mistakes Counselors Make In Private Practice

Top Fee Mistakes Counselors Make In Private Practice

Mistakes - we all make them. But the best thing about having people forge paths ahead is that you can learn from others. So we put together some of the top fee mistakes we see counselors make in private practice. 

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Insurance Contracts 101

Insurance Contracts 101

We have a reputation. It is true. We have a reputation as the gals who help people get off of insurance panels. In fact, some people talk to us and say "we know you hate insurance." While the former is partially accurate, the latter is not even remotely accurate.

Our goal is to help educate therapists in private practice to be informed and successful business owners. Sometimes, insurance is a great fit for a private practice, sometimes it is not. Taking insurance in your practice is entering into an ongoing relationship with the insurance company. And like any good therapist- we believe you should enter relationships after clear communication! 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.