Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.
A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success!
Google has to learn to trust you:
Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls.
8 Week Mini Bootcamp: How do you start a revolution?
Join almost 15,000 therapists banding together to make change this summer!
This June & July we are going to ask you to set aside time every Friday to go through an organized, focused series of trainings that build off one another! The first seven video trainings will be released on Fridays this summer so that you can log-in and learn ANYTIME that works for you. That means that every one of the almost 15,000 people already in our community can make join in the awesomeness!
How to Fall in Private Practice
Since starting derby, I get to hear often "if you aren't falling, you aren't learning."
I don't want to fall though. I hate it. It hurts. Not to mention the first bad fall I had where I jammed my finger and busted my tailbone or the other time I literally super manned it across the track on my chest. OUCH!
Guess what? No one wants to fall. I have yet to meet a person who's goal is to fall all the time.
AND we all love to talk about our successes so we often forget that those successful people around us - probably fell a lot. They just didn't turn it into their facebook post or instagram photo.
The Impact of Video in Practice
Want to know how to increase your ranking in google? Want to make an impact on your community? Think video is only for introverts?
Ernesto Segismundo, LMFT, Founder of Fylmit.com covers all of these topics and more in our interview. You can check out his work and join his online group of therapists for free at Fylmit.com
Therapists & Taxes: Do This BEFORE December 31st!
We hear you. The last thing you want to think about while doing holiday shopping is paying taxes... especially since it might feel like taxes aren't something to think about until AFTER this year ends.
However, as a business owner, the rules have changed. Actually, the rules have become more important! As you begin to make more of a profit in your business, the self-employment taxes REALLY start to add up. However, there are LOTS of ways to legally and ethically reduce the amount of taxes you owe. However, you only have until December 31st of this year to do it!
Free Webinar: Multiple Streams of Income for Therapists
November 18th at 11am PST- Noon PST we will be presenting a free training for therapists on how to move Beyond the Couch. Learn what you need to do now to prepare for going beyond the couch later. How to ensure you give your clients the best services, and how to ensure you don't end up spinning your wheels for no reason!
How do you find therapist conferences?
I never knew how many therapist conferences there were until I started actively looking for them. To be honest, I had always assumed there were just a few conferences for therapists a year. I mean... we are therapists! Yes, there would always be lots of random trainings- but an entire conference?
Hundreds of Therapist Conferences
There are literally hundreds of therapist conferences every year! Conferences can be a fabulous way to get away and get some excellent training... or they can be a huge waste of time and energy. You can be stuck sitting in entry level trainings that never get to the meat. Or, like me you could watch someone cry on command as part of their sales pitch process to the attendees- ick!
When Vision and Reality Won’t Cooperate
You got into private practice with dreams of what it would mean for you personally and professionally.
Talking about your vision, gives you a road map to making decisions in your life and business. If you one day want to be in private practice solely or have a family that travels, you are going to make decisions today that will get you closer to those dreams.
In our bootcamp, we have bootcampers go through this exercise. In fact, we have a webinar on it every year. It is a powerful exercise. And every year we get asked –
What do I do if I can’t have what I want?
Financial Planning in Private Practice
Maybe you have your tax planning, retirement, disability coverage and cash flow all figured out. But if you don't, this is for you. This is to encourage you to start learning, even in baby steps. I (Kelly) used to find this stuff intimidating. So I've reached out for support and every year, it gets better. I don't feel so fearful and I know what is currently going on in my business while I am reaching new personal and professional financial goals.
Quiz: Should I Go Paperless? (Updated)
Here is a quiz to find out if going paperless might be the right decision for you: Are you a therapist, counselor, or psychologist trying to wade through all of the options for going paperless? Here is a quiz to find out if going paperless might be the right decision for you:
Announcement: NBCC CE Hours for Fall 2015 Bootcamp
One of the most surprising thing for our bootcamper attendees is how much of the material that is covered is clinical in nature. But it is business... but it is clinical...
Is Business School Bootcamp Business or Clinical Training?
The truth is, Kelly and I are therapists first and business people second. We see the connection between business practices and clinical practice. While being an ineffective business person doesn't make a bad therapist.... it doesn't allow you to practice being an amazing therapist.Your business inefficiencies, your money blocks, your marketing frustration- it will all get in the way of being a completely awesome therapist.
5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time
You’re doing this 21st century therapist thing right.
You’ve established a niche. You’ve set fair fees and confidently ask clients to pay you what you’re worth. You’re building relationships as your build professional expertise.
And, of course, because you’ve embraced the internet and its unprecedented ability to connect people with solutions, you’ve launched a website and started a blog.
Congratulations! You started a blog! Um, pardon me for prying, but are you sustaining that blog?
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.