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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
5 things you can do right now to improve your SEO  and attract more clients online.
Kelly Higdon Kelly Higdon

5 things you can do right now to improve your SEO and attract more clients online.

For most therapists, the primary way clients find you these days is online. People type keywords into Google, or another online search engine, and are presented with tons of options. Understandably, therapists that are at the top of search engine results attract the most visitors to their websites and are able to more easily fill up their caseload. The question is, how do you get to the top of online search results?

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LIVE Mini Bootcamp: Week 8
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 8

This is the final training in the mini-bootcamp! We had a lot of fun at the launch party with some amazing giveaways! If you found value in the trainings this summer and are ready to interview for bootcamp, click here!

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The Art of Starting Over in your Private Practice
Kelly Higdon Kelly Higdon

The Art of Starting Over in your Private Practice

Not everything is going to go as planned. You can follow every worksheet and training and life just won’t always conform to those efforts. Progress will be made and surprises will happen. If there was only one way of doing things, we would all be doing it. If there was a guarantee, we would all be in our private practices without fear or worry.

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Apps 101 for Therapists
Kelly Higdon Kelly Higdon

Apps 101 for Therapists

What is an app?

App simply stands for the term application. Each app is a piece of software that can be downloaded to your smart phone to be used for a specific purpose. For example, if you are looking for events in your area, there's an app for that. If you want to make hotel reservations, there is an app for that. The options are quite endless. 

What are the benefits of a business having an app? 

For the person with the smartphone, apps make life easier. Did you know mobile users spend 88% of their time on apps? 

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Tech Tuesday: Tool for your Gmail
Kelly Higdon Kelly Higdon

Tech Tuesday: Tool for your Gmail

Update: If you are are HIPAA covered entity and have Protected Health Information (PHI) in your email, installing Boomerang would not be an option for your professional email. They aren't signing a Business Associate Agreement, and they are accessing and saving your emails that include PHI. So, stick to using this feature for your managing your personal emails! 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.