The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

Ethical Marketing for Therapists: Navigating Boundaries

Learn how to market ethically as a therapist to grow your private practice, attract ideal clients, and build trust online without compromising your professional values.

Kelly Higdon 10/29/25 Kelly Higdon 10/29/25

A Therapist's First-Year Marketing Roadmap: Therapists Starting a Therapy Practice

Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.

Kelly Higdon 7/16/24 Kelly Higdon 7/16/24

Therapist Marketing: Growing a Group or Solo Private Practice

In the growth phase of your private practice, consistent and aligned marketing is key. This article covers how to review your data, use effective online and offline strategies, and refine your consultation process to turn inquiries into clients, whether you're a solo or group practice owner

Kelly Higdon 6/11/24 Kelly Higdon 6/11/24

Kelly Higdon on Marketing That Matches Your Values (Ep. 324)

In this episode, Kelly Higdon, LMFT, offers a fresh take on marketing for therapists, emphasizing personal values to craft plans that promote long-term success and passion in their practice.

zynnyme 5/14/24 zynnyme 5/14/24

Client-Centered Marketing Messages: Ethical Strategies for Attracting the Right Therapy Clients

In this episode, Kelly Higdon, LMFT, shares insights on balancing ethical considerations with effective marketing for therapists looking to grow their practices.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.