Speaking to Ideal Clients in Your Private Practice Marketing
Your private practice marketing starts with figuring out your ideal clients and how to speak to them. But once you’re clear on WHO you want to work with, HOW do you connect with them in a way that comes across as authentic and not salesy?
In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer provide insight into choosing a niche for your private practice (not too specific or broad) and how to prepare your marketing to attract the best clients for your business.
Spoiler alert: Finding success in your private practice marketing isn’t about trying to connect with everyone you can or being inauthentic in how you communicate.
P.S. Ready for a deep dive into niching down and marketing your private practice? You’re invited to check out our lifetime Business School for Therapists community today!
Resources Discussed
Private practice marketing, empathy, and connection.
Check out our FREE Niche and Speak to Your Ideal Client training!
Why NOT to start out as a generalist + the benefits of choosing a private practice niche.
How clinical work may be impacted by not niching down. (Miranda shares a story from one of our Business School for Therapists community members before they got specific about who they want to work with and transformed their business and clinical outcomes.)
Determining whether enough people are interested in the niche you’ve chosen.
How too broad of a niche with a bunch of “specializations” might feel salesy.
Speaking to your ideal client’s pain through a personal journal roleplay exercise.
Why you don’t have to worry about the “competition” for your chosen niche.
Creating a marketing message that connects with clients AND has your own personality.
Why your message doesn’t have to be “perfect” when you’re just starting out.
Access 15+ hours of trainings in our FREE Private Practice Library, including the CE-eligible (APA and NBCC) Marketing Masterclass for Therapists.
