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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
2015 ZynnyMe Awards
Miranda Palmer Miranda Palmer

2015 ZynnyMe Awards

We are excited to officially announce (we realized we hadn't shared it on the blog) that not only were we nominated for Private Practice Consultant of the Year, and Private Practice Resource of the Year- but we WON in both categories! Feel free to watch the fun, and a bit silly awards show below! 

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Guest Post: Why Hire a Virtual Assistant or Online Business Manager
Frances J. Harvey, CPC Frances J. Harvey, CPC

Guest Post: Why Hire a Virtual Assistant or Online Business Manager

It’s no secret these days that the “Virtual” world has become ever increasingly important and it doesn’t appear that it will slow down any time soon.

I can remember when I got my very first account with AOL and had the World Wide Web in our home.  I was totally overwhelmed – and I was pretty computer savvy even back in the early 80’s! 

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4 Steps to Creating an Awesome Event
Miranda Palmer Miranda Palmer

4 Steps to Creating an Awesome Event

We talk to a lot of therapists who want to create awesome workshops, trainings, conferences, webinars, or other types of events. We thought today we would share our top tips to creating an amazing event (no matter what type it is). 

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Are You a Great Psychotherapy Networker?
Miranda Palmer Miranda Palmer

Are You a Great Psychotherapy Networker?

I'm in a lot of groups online and offline for therapists who are in private practice. What I've seen consistently is that many therapists don't know how to be great networkers. Many vacillate between hiding in the shadows, or taking over the room. So how do you become a great psychotherapy networker? Here is your 10 step plan to getting great referrals from your networking activities. 

  1. Focus first on getting to know other people. Not just their name, not just grabbing their business card- make a connection. Ask probing questions- find out what they are really fired up about. Or, find out if this is someone you wouldn't want to refer to or network in the future! Notice how you feel around this person. Remember, you are great at connecting and assessing. 
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Miranda Palmer Miranda Palmer

You are invited to the book club for Irvin D. Yalom's new book

To be successful in private practice long-term, you need to strive to be an amazing therapist, No, you don't have to be perfect, but you need to want to be exemplary. I had the honor of reading a pre-release copy of Irvin D. Yalom's new book Creatures of a Day

Wow. 

This book is hands down the most clinically dense book I've ever read. The storytelling format is so incredibly reach, and really speaks to the feeling of what happens in psychotherapy. Yalom shared in our interview with him that each of these stories is meant to teach psychotherapists and psychiatrists alike powerful clinical lessons. 

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Websites for Therapists: Your Dictionary of Terms
Marketing - Websites - SEO Miranda Palmer Marketing - Websites - SEO Miranda Palmer

Websites for Therapists: Your Dictionary of Terms

The truth is, unless you are already established as a therapist in private practice, are getting the right referrals, and are getting ready to retire- you probably need a website. Today, I'm going to share some definitions and terms to help orient you to the beautiful vocabulary of the internet, websites, and marketing! 

Website

A website is simply a page that you access through the Internet that allows anyone, anywhere to be able to read the same material, in the same format. 

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Podcast Miranda Palmer Podcast Miranda Palmer

Becoming a Therapist in Seattle, WA

We are excited to share another story of the journey to becoming a successful therapist in private practice. Dr. Jane Tornatore joins us from Seattle, WA to share why she decided to become a therapist, how long it took, and her journey to a full private practice. 

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Kwame Kwame

Paying People to Talk About Your Practice

Starting a counseling practice is quite the journey. Along the way you will have a lot of opportunities and get a lot of suggestions about how to build your practice, not all of them will be effective or ethical. 

Should you pay people to talk about your business? 

If you go into Fiverr.com and some other places, you will see that there are offers to do five star reviews of your business or practice all over the place. People will create fake video testimonials for you, tweet fake love to you, and SO much more. Some business owners are tempted to take these short cuts- they assume this will be a quick way to connect with their community. 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.