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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Therapists: It is ok to change... even during a pandemic

Therapists: It is ok to change... even during a pandemic

This year has been a whirlwind of change, and although change can be a beautiful thing - it can also be quite stressful. As healers, we typically give our whole heart, and are constantly holding ourselves to this higher standard of doing more and being better than the day before. In light of COVID-19, many of us are in a position where we are trying to figure out how to do more with even less.

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Business Retreats for Therapists

Business Retreats for Therapists

Business retreats and personal retreats may conjure up images of getting out of town, relaxing without distraction at a beautiful spa or golf course - something that feels impossible to do right now. But, a business retreat is a necessity, not a luxury, and it is something that can be done with little to no budget even during trying times like a quarantine.

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Myths about Nonprofit and Private Practice

Myths about Nonprofit and Private Practice

Jasmine Bright, founder of the nonprofit consultation company Bright Management and Consulting Services, spoke with us about nonprofit development and management. She gave her professional insight regarding when you should start a non-profit, the basic steps to getting started, the myths about going into non-profit work and the key elements that will make or break your non-profit.

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Free CEUs for Therapists, Counselors, Psychologists, and Social Workers

Free CEUs for Therapists, Counselors, Psychologists, and Social Workers

There’s nothing like a great training that inspires you and changes you as a therapist from the inside out. Sometimes those trainings qualify for continuing education units; sometimes they don’t.

Whether you’re on a budget, only need a few last-minute CEs, or you’re looking for a great CE course, we have you covered. Below, find a list of FREE CE courses that we’ve compiled and will continue to update. If you know of a great FREE CE course, feel free to add it in the comments to have it considered for inclusion!

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Do you need a 100 Ways to Market Your Private Practice for free during COVID?

Do you need a 100 Ways to Market Your Private Practice for free during COVID?

Why aren’t the phones ringing? Why aren’t my clients coming in for telehealth? What will I do if my private practice fails?

We KNOW it can feel tricky right now when you are tapped and exhausted from just living this new way. But, clients ARE out there searching for you. The trick is reconnecting with your inner knowing of who you want to serve, figuring out where those people are, and what type of marketing really connects with you.

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What Numbers Do You Need to Know To Keep You and Your Business Safe

What Numbers Do You Need to Know To Keep You and Your Business Safe

This week I sat down with a therapist who was extremely fearful about how Covid had impacted their practice, their income, and their caseload. We looked at the number to assess the damage, and guess what we found? Income had increased almost $1k from February to March.

Many of us trust our "gut" when it comes to business and that gut is pretty overwhelmed for most of us right now. So, let's support our guts and intuition with some data points. Here is a quick 20-minute training on what numbers you can be tracking right now in your private practice to determine next steps.

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Simple Private Practice Marketing During Stressful Times

Simple Private Practice Marketing During Stressful Times

Marketing Is An Act Of Caring About Others

Right now, someone is sitting in their house, struggling with their relationships, an addiction, depression or anxiety, and they need help. But if you stay silent, how do they know that help is out there for them?

Marketing is how we show people we care be of service to our communities. Many of whom do not know that virtual therapy is an option right now.

We did a Facebook Live recently on marketing during Covid-19 and our global pandemic, but the principles apply whether you are in crisis or not.

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COVID-19 Plan for Therapists: Questions, Answers, and Guidelines

COVID-19 Plan for Therapists: Questions, Answers, and Guidelines

Whether you are currently in an area where more stringent guidelines have been set by your local government or not, there are real questions coming up for therapists in private practice related to being prepared if:

  • A client has returned from a high risk area

  • A client comes in sick

  • If you have a client who tells you that they’ve tested positive for COVID-19

  • A client has a family member who has tested positive for COVID-19

  • You or one of your staff are in a high-risk population

  • Your local government puts restrictions or bans on leaving the house

  • If your client, or their child is quarantined

  • Local school closures for your clients or your children

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Training Updates from Houston, TX

Training Updates from Houston, TX

We were delighted to be invited by the Texas Association of Marriage and Family Therapists to present at their Private Practice Success conference last week. We met therapists at all stages of private practice and got to support them through trainings and conversations. Therapists earned CE units learning about how to set an ethical fee and charge it with integrity to get better outcomes with clients, and how to market to create better clinical outcomes.

We LOVED (and hated) having therapists come up to us after our trainings and say “I wish I’d heard this information 10 years ago!”

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Private Practice Marketing Plan - Is it working?

Private Practice Marketing Plan - Is it working?

How do you know if your marketing plan is working? In this video we cover what it’s like to be on the hamster wheel of marketing, what success truly means for your private practice marketing plan and the 5 areas that can make a difference in your planning.

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7 Key Processes Every Private Practice Needs

7 Key Processes Every Private Practice Needs

Processes can seem soooooo boring but they are critical to your business running smoothly. You can probably tell by the length of the video, it’s important to us to help you get these locked down for your private practice.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.