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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Passive Income for Therapists Step 1: Create Time

Passive Income for Therapists Step 1: Create Time

Last week we talked about the idea of Passive Income to start building up income that doesn’t require you to directly work. I know you are VERY excited about creating passive income that could take care of your living expenses without seeing a bajillion clients a week, but before you do that- you have some work to do…

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Passive Income for Therapists: Passive Income Definition

Passive Income for Therapists: Passive Income Definition

You love your work. You love helping people. But, you’ve realized you can only see so many clients and do really great work. Or, maybe you’ve realized that the kind of work you’ve done for so many years is starting to wear on your body in a way that you need some time to recover. Or, maybe you just want to live debt free or send your kid to college. Whatever the reason, you are searching for how to make more money, or passive income ideas, or passive income for therapists for inspiration and how-tos.

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Bookkeeping for Therapists - Guest Interview with Greg

Bookkeeping for Therapists - Guest Interview with Greg

This interview was a tad vulnerable for me. I'm introducing my husband for the first time to our community. He's a gem. Patient, calm, and generally quiet, I was able to get him to share his experience of watching me build my practice. We also talk about what it's like for me to be on the other side, watching him in his new endeavor of running a bookkeeping business.

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Guest Interview: Therapists of Color in Private Practice

Guest Interview: Therapists of Color in Private Practice

This conversation is from our Business School Bootcamp. We've been opening up the conversation about diversity in private practice, Dr. Joy offered to start the conversation for our bootcamp community and now we want to share it with you. We are grateful to learn from her. You can check out Joy here.

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Doing Clinical Research in Private Practice

Doing Clinical Research in Private Practice

As a therapist in private practice or starting a counseling practice you are on the front lines with clients. That gives you a unique window into seeing what is, and is not working with clients, and noticing themes. You may at one point consider confirming some of these hypotheses through research. While performing research while in school isn't easy, there is a LOT of support.

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Branding Your Private Practice - Guest Interview with Samara

Branding Your Private Practice - Guest Interview with Samara

When you hear the term brand, what comes to mind? Color, fonts, and website are often top of the line. Today we have Samara from the BeBrandConfident sharing her thoughts on what makes a brand, why you need a brand and how to get started. Her joy and passion about branding is contagious. Take a listen!

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3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

Want to avoid the common mistakes most clinicians make in private practice?  Wonder what those mistakes are?

When we first started in private practice over a decade ago, there weren’t a lot practice building resources at the time.  We were forced to learn everything the hard way and made a ton of mistakes along our journey growing our private practices to 6 figures in less than 2 years. 

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When Life Happens - What happens to our private practices?

When Life Happens - What happens to our private practices?

What if....

Your partner lost their job

A hurricane hit your town

You developed a chronic illness

You went through bankruptcy

You got divorced

Life can throw some serious curveballs sometimes. How do you cope? What happens to your business in the midst of so many difficult challenges? 

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Sneak Peek Into Business School Bootcamp for Therapists

Sneak Peek Into Business School Bootcamp for Therapists

Once a year we pull back the curtain on our flagship business training for therapists. We want you to really see what is involved in your LIFETIME membership when you sign up. Press play and find out why after this video we had a flurry of last minute applications to enroll in the Business School Bootcamp for Therapists. So -

Drum roll please......

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Private Practice Challenge: Marketing in Private Practice

Private Practice Challenge: Marketing in Private Practice

Today we’re going to crush some common marketing myths therapists get sold ALL. THE. TIME.

You know...myths like...

  • Good therapists don’t need to market.
  • More marketing equals better marketing - you have to say yes to every opportunity.
  • Throwing money at marketing will yield better results.
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Private Practice Challenge: Niche in Private Practice

Private Practice Challenge: Niche in Private Practice

In today's lesson, you're going to learn...

  • How to get ultra clear about who you are and what you LOVE to do.

  • How specializing will attract people outside of your specialty and lead to a more diverse practice. (Strange but true!)
  • How tapping into your passion will lead to more referrals.
  • And so much more!
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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.