The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

Want to avoid the common mistakes most clinicians make in private practice?  Wonder what those mistakes are?

When we first started in private practice over a decade ago, there weren’t a lot practice building resources at the time.  We were forced to learn everything the hard way and made a ton of mistakes along our journey growing our private practices to 6 figures in less than 2 years. 

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When Life Happens - What happens to our private practices?

When Life Happens - What happens to our private practices?

What if....

Your partner lost their job

A hurricane hit your town

You developed a chronic illness

You went through bankruptcy

You got divorced

Life can throw some serious curveballs sometimes. How do you cope? What happens to your business in the midst of so many difficult challenges? 

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Sneak Peek Into Business School Bootcamp for Therapists

Sneak Peek Into Business School Bootcamp for Therapists

Once a year we pull back the curtain on our flagship business training for therapists. We want you to really see what is involved in your LIFETIME membership when you sign up. Press play and find out why after this video we had a flurry of last minute applications to enroll in the Business School Bootcamp for Therapists. So -

Drum roll please......

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Private Practice Challenge: Marketing in Private Practice

Private Practice Challenge: Marketing in Private Practice

Today we’re going to crush some common marketing myths therapists get sold ALL. THE. TIME.

You know...myths like...

  • Good therapists don’t need to market.
  • More marketing equals better marketing - you have to say yes to every opportunity.
  • Throwing money at marketing will yield better results.
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Private Practice Challenge: Niche in Private Practice

Private Practice Challenge: Niche in Private Practice

In today's lesson, you're going to learn...

  • How to get ultra clear about who you are and what you LOVE to do.

  • How specializing will attract people outside of your specialty and lead to a more diverse practice. (Strange but true!)
  • How tapping into your passion will lead to more referrals.
  • And so much more!
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January 2018 5-Week Private Practice Challenge!
Growing A Private Practice, Group Practice Miranda Palmer Growing A Private Practice, Group Practice Miranda Palmer

January 2018 5-Week Private Practice Challenge!

Join us for this stupendous 5-Week Private Practice Challenge! 

This challenge is PACKED with strategies, techniques, and mindset shifts that you can apply directly to your private practice TODAY. 

We know free trainings don’t always align with your busy, busy private practice schedule -- so we've divided this training into five, self-paced, easily digestible sessions! 

WOOO! 

Each session will include a video training, worksheet, AND actionable steps (aka homework) that you can implement throughout the week. PLUS, if you watch the video the day it's released you can ask questions in the comment section, and we'll be in there throughout the day to answer you directly! 

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Tidying Up My Private Practice Step 6: Your Support Team

Tidying Up My Private Practice Step 6: Your Support Team

We aren’t meant to build our businesses in isolation though when you start your private practice, you usually think about it just being you, in your office, handling the business. In reality, it takes a lot of support to help you get to a place of success so let’s look at who is on your team.

So how do you build up the support you need? First it’s time to ditch…

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Guest Podcast with Dr. Jeremy: Integrating Testing in Your Private Practice

Guest Podcast with Dr. Jeremy: Integrating Testing in Your Private Practice

I need you to meet Dr. Jeremy. Why? Because ever since I met him, I have realized how badly we need his kind of work in community. More and more psychologists are avoiding integrating testing in their practices because they don't know how to make it profitable, or if they do, they only know how to do it in a way that stresses them out. Even if you aren't a psychologist, this is a great conversation and if you have psychologists on your staff, then you want to give this a listen as well.

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Tidying Up My Practice Step 5: Marketing Assessment

Tidying Up My Practice Step 5: Marketing Assessment

Wow, have you been following along and working through each week of the streamlining your private practice challenge? Are you making some deep change and tidying up that practice? We sure hope so! This week we are moving on to marketing!

A lot of people find us and join our Business School Bootcamp for Therapists because they want help marketing their private practice. They are often surprised that marketing is about much more than just posting on Facebook and that good marketing includes a solid business foundation! So, all of the work you’ve been doing so far has been preparing you for your marketing assessment!

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.