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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
LIVE Mini Bootcamp: Week 5

LIVE Mini Bootcamp: Week 5

Today we are talking about building a list! Here's what you need to do today:

1) Watch the Video

2) Write down your why - why you want to have a list!

3) Calendar your commitment with the dates that you will send out to your list.

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LIVE Mini Bootcamp: Week 4

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions: 

  1. How many calls are you getting per month?

  2. How are they finding you?

  3. How many of them schedule?

  4. What are your favorite clients typing into Google before or when they finally find you?

  5. What words do they use to describe the issue they are trying to resolve during the first contact?

  6. How many weeks on average do clients stay with you?

  7. How many paying clients are you getting from each referral source?

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LIVE Mini Bootcamp: Week 3

LIVE Mini Bootcamp: Week 3

t's time for Lesson #3 How to Find Your Niche! Here's what you need to do:

1) Watch Video

2) Put into words ONE niche or specialty you want more of in your practice or that you want to speak or write about.

3) Share your niche below!

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LIVE Mini Bootcamp: Ready to Catch Up?

LIVE Mini Bootcamp: Ready to Catch Up?

Are you joining us late? Or, are you playing catch up because life got in the way? We get it! Below you will find links to all the trainings in this 8 week series. If you click the link and it doesn't work- that means you aren't playing catch up anymore- you are trying to skip ahead! 

Lesson #1: Business Vision and Planning Available June 3rd, 2016

Lesson #2: How to Set Your Fee Available June 10th, 2016

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Fee Setting Secrets for Therapists: Comparing Apples and Oranges

Fee Setting Secrets for Therapists: Comparing Apples and Oranges

The truth is, whether your private practice develops into something sustainable that can help your community long-term is largely based on math. Every therapist's favorite topic right? If the math doesn't add up, your business can not sustain. Period. Or can it? 

Following Other's Examples

A blogger I really like shared an article the other day and recommended looking at Psychology Today fees posted by other therapists to determine what appropriate high, and low fees are for your area. But there is one big problem... actually there are several big problems... 

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Return on Investment Calculator for Therapists

Return on Investment Calculator for Therapists

Therapists I have something important to tell you. You have limits. You only have so much time, energy, and money. Even more alarming? That time, energy, and money not only has to run a successful business- it also has to fund a happy life! There are VERY few great therapists who lead miserable, burned out lives! 

Return on Investment for Therapists

Today we are going to talk about return on investment. I want to teach you how this silly "business-ey" term could change your life. And no, not just make you more money- but change your life. 

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Reason #9876 Why Insurance Panels Make Me Mad
Fees & Insurance Miranda Palmer Fees & Insurance Miranda Palmer

Reason #9876 Why Insurance Panels Make Me Mad

I truly believe that medical insurance is one of the greatest inventions of the modern world. The idea that people can get the care they need for emergencies and unexpected events is fantastic. 

While I could have opted out of medical insurance to save money while I was in college, I never did. I understood how valuable of a resource insurance is. And yet, as a business owner, I have decided that I will not get on insurance panels. 

In fact, some people in the world have the notion that Kelly and I hate insurance because we talk so much about private pay practices. It isn't that we hate insurances... it is just that we often wake up to messages like this one from our clients: 

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How to drop an insurance panel

How to drop an insurance panel

You have decided to get off insurance panels. The cost of either time, effort or both has outweighed any benefit. So let’s talk about how to drop insurance panels in a way that eases you into a full cash pay practice.

Mindset. We always start here. Write down your “why” of getting of insurance panels.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.