Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
Marketing for Therapists Starting a Therapy Practice
Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.
Therapists Are Paying $4K a Month for a Directory?
Therapists are handing over thousands each month to platforms that profit from their labor and client data - and many don’t even realize it.
Marketing for Therapists on a Budget: Free and Low-Cost Strategies That Actually Work
Learn how to market your private practice effectively, attract ideal clients, and grow a sustainable therapy business using practical, low-budget strategies, content marketing, and authentic networking.
Therapist Marketing: Growing a Group or Solo Private Practice
In the growth phase of your private practice, consistent and aligned marketing is key. This article covers how to review your data, use effective online and offline strategies, and refine your consultation process to turn inquiries into clients, whether you're a solo or group practice owner
Therapist Marketing: Starting a Private Practice
Starting a private practice is exciting, but marketing can feel overwhelming. This article offers essential tips to help you identify your ideal client, create a simple website, leverage existing relationships, and use online directories while maintaining authenticity and integrity.
Client-Centered Marketing Messages: Ethical Strategies for Attracting the Right Therapy Clients
In this episode, Kelly Higdon, LMFT, shares insights on balancing ethical considerations with effective marketing for therapists looking to grow their practices.
Websites for Therapists: The Complete Guide 2026
Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!
For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.
That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!
3 Quick Tips For Making Professional Profile Videos with Cúpla Media3 Quick Tips For Making Professional Profile Videos with Cúpla Media
A profile video can be a little like a power tool – sure it’s helpful, but for some it feels inaccessible or scary. We get it. These are words we often hear from clinicians:
• I don’t know what to say.
• I don’t know how to make a video.
• I’m afraid it’ll look bad.
We want to help.
A profile video is a short 1-3 minute clip that helps people get a sense of your presence and your passion. Often when people look online for a therapist they’re asking themselves,
“Can this person help me?”
“Will I feel comfortable around them?”
Love Your Writing Style - Guest Interview with Nikki
There are people you admire and then there are people who make you go gah gah crazy when you learn from them. For me, that person is Nikki, Communication Stylist and all out amazing human being. In this interview she shares a wealth of information about finding your style, overcoming your writers' block and learning to enjoy the creative process.
Take notes - this girl is on fire!
4 Steps to Creating an Awesome Event
We talk to a lot of therapists who want to create awesome workshops, trainings, conferences, webinars, or other types of events. We thought today we would share our top tips to creating an amazing event (no matter what type it is).
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.