Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive
Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.
Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice
Discover strategies for building a sustainable counseling practice in today’s evolving mental health industry. In this episode, Kelly Higdon and Miranda Palmer break down the impact of venture-backed platforms, the shift in therapist mindsets, the future of insurance, and the power of community-based care. Learn key takeaways on setting fees, protecting your practice, embodying resilience, and navigating a post-pandemic world for therapists. Perfect for private practice owners and mental health professionals seeking clarity and empowerment.
Digital Marketing for Therapists: Website, SEO, and Online Presence Essentials
Learn how to build a therapy website and online marketing strategy that helps your ideal clients find you through therapist SEO, authentic digital marketing, and a sustainable private practice presence.
Making Therapy Work When the System Feels Broken
In this episode, Kelly and Miranda dive into the overwhelming changes in the mental health field, from shifting insurance policies to emerging AI technologies, while encouraging therapists to honor their own needs and strengths as they navigate an uncertain landscape.
Ethical Marketing for Therapists: Navigating Boundaries While Growing Your Practice
Learn how to market ethically as a therapist to grow your private practice, attract ideal clients, and build trust online without compromising your professional values.
How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose
Katie shares her inspiring journey from solo practice to running a thriving group practice for high-risk teens, discussing how following her curiosity, passion, and willingness to evolve led to unexpected success and new ventures, including her upcoming book and training program for therapists.
Marketing for Therapists Starting a Therapy Practice
Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.
Healing Religious Trauma and Building a Private Practice: Cassidy on Therapy, Faith, and Writing
In this episode, Cassidy opens up about her path from schoolteacher to trauma therapist and eventually to published author, describing how her experiences with religious trauma, support from a creative community, and carving out space in her group practice all came together, along with her personal journey of self-discovery, to inspire and fuel the writing of her book "Becoming Me," which focuses on unraveling and healing the sacred wounds of religious trauma in women, especially within the LDS faith.
Marketing for Therapists Who Hate Marketing: A Personality-Based Approach
Learn how to market your therapy practice authentically by leveraging your natural strengths, whether you’re a relationship builder, educator, creative, researcher, or analyst, so you attract ideal clients without hustling, faking it, or burning out.
The Hidden Dangers of Tech Therapy Contracts: Ethics, Labor, and the Fight for Fair Pay with Liath
In this episode, Miranda, Kelly, and Laith dig into how venture-backed tech companies are transforming the therapy landscape, revealing hidden risks in contracts, ethical dilemmas with AI and client data, and why therapists need to take back their power by making well-informed choices about where they work.
Therapists Are Paying $4K a Month for a Directory?
Therapists are handing over thousands each month to platforms that profit from their labor and client data - and many don’t even realize it.
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.