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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Finding Security in Telehealth and Business Processes with Dr. Gretchen
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Finding Security in Telehealth and Business Processes with Dr. Gretchen

Gretchen provides video therapy for grief, loss, chronic illness, and medical trauma in California. She wrote "Moving Through Grief" in 2019, which is written through the proactive lens of ACT (Acceptance and Commitment Therapy).

Gretchen sat down with us to give her insight as a clinician with over 10 years experience using telehealth. She provides wonderful advice about getting your processes in order, tips and tricks for work-from-home life, and working within your comfort zones.

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What Numbers Do You Need to Know To Keep You and Your Business Safe
Miranda Palmer Miranda Palmer

What Numbers Do You Need to Know To Keep You and Your Business Safe

This week I sat down with a therapist who was extremely fearful about how Covid had impacted their practice, their income, and their caseload. We looked at the number to assess the damage, and guess what we found? Income had increased almost $1k from February to March.

Many of us trust our "gut" when it comes to business and that gut is pretty overwhelmed for most of us right now. So, let's support our guts and intuition with some data points. Here is a quick 20-minute training on what numbers you can be tracking right now in your private practice to determine next steps.

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Financial Relief During an Emergency for Therapists in Private Practice
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Financial Relief During an Emergency for Therapists in Private Practice

We had the opportunity to get on-screen with Mary Beth Storjohann CFP® to talk about the CARES Act and what it means for therapists in private practice. Information about relief opportunities is changing day-by-day, and some of the information provided here may be out of date already, but for a helpful overview and guidance from a CFP, click to watch the video below.

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Personal Accountability in Private Practice with Nikki
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Personal Accountability in Private Practice with Nikki

Nikki Sewell provides counseling, therapy, and psychotherapy for grief and loss within Coastal Connecticut, through her EMBRACE Grief model. She also offers CEUs on “Getting Comfortable with Grief” and mental health evaluations for immigration.

Nikki knew that private practice was right for her, and had a list of areas she wanted to work on. By keeping herself accountable, recognizing her worth, and being compassionate with herself, she can now pass along the message that you, too can do this!

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Simple Private Practice Marketing During Stressful Times
Kelly Higdon Kelly Higdon

Simple Private Practice Marketing During Stressful Times

Marketing Is An Act Of Caring About Others

Right now, someone is sitting in their house, struggling with their relationships, an addiction, depression or anxiety, and they need help. But if you stay silent, how do they know that help is out there for them?

Marketing is how we show people we care be of service to our communities. Many of whom do not know that virtual therapy is an option right now.

We did a Facebook Live recently on marketing during Covid-19 and our global pandemic, but the principles apply whether you are in crisis or not.

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Security and Flexibility in Private Practice vs. Agency Work with Alicia
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Security and Flexibility in Private Practice vs. Agency Work with Alicia

Alicia is a group practice owner specializing in couples counseling in Rancho Cucamonga, CA. She helps clients with relationship struggles such as infidelity, divorce, and postpartum anxiety and depression.

We spoke with her about whether agency work is truly reliable (spoiler - it's not!), and she shared the details of her transition from a no-good website to a full family AND full practice that operates on an optimal schedule for her.

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Free Meditation for Stressed Out Therapists
Miranda Palmer Miranda Palmer

Free Meditation for Stressed Out Therapists

Therapists are needed today. But, many are fearful about business, finances, and unsure what the next step is. We have a free meditation for you today. Give yourself 15 minutes to listen.

We also talk to several therapists who share their hearts and what is happening in their private practices right now and how they are coping and what is working. Press play and give it a listen.

“Thank you so much, Kelly & Miranda! I learned so much from this session.” “thank you- I needed that today! tension in my body dropped by 4pts!” “Stress level down by 3!”

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Success Story: Elizabeth
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Success Story: Elizabeth

Elizabeth provides counseling in Annapolis, MD for anxious, stressed out, overwhelmed women.

How were you feeling before you signed up for bootcamp?: I was unsure how to set my rates and felt guilty about asking for more.

What did your private practice look like before bootcamp started?: My practice was very small and I joined when I first opened it.

How do you feel after Business School Bootcamp for Therapists?: I feel more confident raising my rates and with being a business owner.

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How to market during the coronavirus: Ethics, Advice, and What is REALLY working
Business School Reviews, Success Stories Miranda Palmer Business School Reviews, Success Stories Miranda Palmer

How to market during the coronavirus: Ethics, Advice, and What is REALLY working

We planned our 4-part Masterclass and this panel interview months ago with NO idea that the world would be experiencing a literal pandemic. This training could not have come at a better time. Real people in business talking about how their businesses are being impacted, and guess what? It is NOT all doom and gloom. Hear from therapists are looking at hiring right now due to overwhelming requests, therapists running group practices, and therapists that are solo. Click play and listen today.

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COVID-19 Plan for Therapists: Questions, Answers, and Guidelines
Miranda Palmer Miranda Palmer

COVID-19 Plan for Therapists: Questions, Answers, and Guidelines

Whether you are currently in an area where more stringent guidelines have been set by your local government or not, there are real questions coming up for therapists in private practice related to being prepared if:

  • A client has returned from a high risk area

  • A client comes in sick

  • If you have a client who tells you that they’ve tested positive for COVID-19

  • A client has a family member who has tested positive for COVID-19

  • You or one of your staff are in a high-risk population

  • Your local government puts restrictions or bans on leaving the house

  • If your client, or their child is quarantined

  • Local school closures for your clients or your children

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.