zynnyme Blog Header
The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
LIVE Mini Bootcamp: Week 7
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 7

Today is all about Lesson #7: Multiple Streams of Income. Here's what you need to do today:

1) Watch the video and take the quiz

2) If you aren't ready to launch another stream of income look at your current fee and marketing plan to make changes so you can one day grow your practice Beyond the Couch.

Read More
LIVE Mini Bootcamp: Week 6
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 6

n Lesson #6 we are going to talk about websites! Here's what you need to do today:

1) Watch the video

2) If you have a website, evaluate the current platform

3) Determine your budget for your online presence

5) Got questions or comments? Post below and we will join in on Friday, July 15th to respond!

Read More
LIVE Mini Bootcamp: Week 5
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 5

Today we are talking about building a list! Here's what you need to do today:

1) Watch the Video

2) Write down your why - why you want to have a list!

3) Calendar your commitment with the dates that you will send out to your list.

Read More
LIVE Mini Bootcamp: Week 4
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions: 

  1. How many calls are you getting per month?

  2. How are they finding you?

  3. How many of them schedule?

  4. What are your favorite clients typing into Google before or when they finally find you?

  5. What words do they use to describe the issue they are trying to resolve during the first contact?

  6. How many weeks on average do clients stay with you?

  7. How many paying clients are you getting from each referral source?

Read More
LIVE Mini Bootcamp: Week 3
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 3

t's time for Lesson #3 How to Find Your Niche! Here's what you need to do:

1) Watch Video

2) Put into words ONE niche or specialty you want more of in your practice or that you want to speak or write about.

3) Share your niche below!

Read More
LIVE Mini Bootcamp: Week 2
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 2

Welcome to Lesson #2 on How to Set your Fee!. Here is what you need to do:

1) Watch the video

2) Calculate fee for current financial goals

3) Evaluate revenue streams and assess if they are viable for your financial goals (insurance companies

Read More
LIVE Mini Bootcamp: Ready to Catch Up?
Miranda Palmer Miranda Palmer

LIVE Mini Bootcamp: Ready to Catch Up?

Are you joining us late? Or, are you playing catch up because life got in the way? We get it! Below you will find links to all the trainings in this 8 week series. If you click the link and it doesn't work- that means you aren't playing catch up anymore- you are trying to skip ahead! 

Lesson #1: Business Vision and Planning Available June 3rd, 2016

Lesson #2: How to Set Your Fee Available June 10th, 2016

Read More
LIVE Mini Bootcamp: Week 1
Kelly Higdon Kelly Higdon

LIVE Mini Bootcamp: Week 1

This is the start of our live Mini Bootcamp. We are so excited to have you join us! Here's what you need to do.

1) Watch the video

2) Download and Complete your Vision Checklist

3) Comment below and introduce yourself, where you are from and the 1 thing you are going to do to move closer to your vision

4) Share this page with a friend!

Read More
Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.
Starting a Private Practice Miranda Palmer Starting a Private Practice Miranda Palmer

Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success! 

Google has to learn to trust you:

Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls. 

Read More
Out of the Box Practice - An Interview with Rachel of Sage Parenting
Podcast Kelly Higdon Podcast Kelly Higdon

Out of the Box Practice - An Interview with Rachel of Sage Parenting

When I met Rachel and heard her story, I just had to share it with you. Here is a person who has created a life and business that fits for her While her path has been one that is not traditional, I love how she talks about how it has actually opened up more opportunity and expanded her work. 

So if you are wanting to learn from someone who is building a practice that is doesn't fit the mold of brick and mortar, butt in chair, this is a must listen! 

Check out Rachel at Sage Parenting.

Read More
8 Week Mini Bootcamp: How do you start a revolution?
Miranda Palmer Miranda Palmer

8 Week Mini Bootcamp: How do you start a revolution?

Join almost 15,000 therapists banding together to make change this summer! 

This June & July we are going to ask you to set aside time every Friday to go through an organized, focused series of trainings that build off one another! The first seven video trainings will be released on Fridays this summer so that you can log-in and learn ANYTIME that works for you. That means that every one of the almost 15,000 people already in our community can make join in the awesomeness! 

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.