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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Let Success Surround You
Kelly Higdon Kelly Higdon

Let Success Surround You

Jim Rohn is a motivational speaker known for his talks on the law of average where he speaks about how we are the average of the five people we spend the most time with. This also applies to our work and owning a business. Think about it for a moment. 

Who are your five people?

Do they encourage you? Challenge you? Make you stronger? Make you more vulnerable? Open you up to possibilities?

I don't believe that building a business happens alone. It takes a village quite literally. Many people have supported us on our journey, and while I want to introduce you to some of them first, here are some things to think of when building your tribe.

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The Process of Transformation in Your Business
Podcast Kelly Higdon Podcast Kelly Higdon

The Process of Transformation in Your Business

You started your practice from scratch. You feel a passion about the work you do and how you help others. As your practice starts to grow, what worked when you started may not be what is working now. Join in with me as I talk with Howard Spector from SimplePractice as we discuss how to deal with changes in your business even positive changes that can be stressful.

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How to Fall in Private Practice
Kelly Higdon Kelly Higdon

How to Fall in Private Practice

Since starting derby, I get to hear often "if you aren't falling, you aren't learning."

I don't want to fall though. I hate it. It hurts. Not to mention the first bad fall I had where I jammed my finger and busted my tailbone or the other time I literally super manned it across the track on my chest. OUCH! 

Guess what? No one wants to fall. I have yet to meet a person who's goal is to fall all the time. 

AND we all love to talk about our successes so we often forget that those successful people around us - probably fell a lot. They just didn't turn it into their facebook post or instagram photo.

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The Impact of Video in Practice
Podcast Kelly Higdon Podcast Kelly Higdon

The Impact of Video in Practice

Want to know how to increase your ranking in google? Want to make an impact on your community? Think video is only for introverts? 

Ernesto Segismundo, LMFT, Founder of Fylmit.com covers all of these topics and more in our interview.  You can check out his work and join his online group of therapists for free at Fylmit.com

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Real Life Stories of Building a Private Practice
Podcast Kelly Higdon Podcast Kelly Higdon

Real Life Stories of Building a Private Practice

Rebecca is the founder of Connectfulness where she works with individuals, couples and therapists. This is a real down to earth interview if you want to hear what it is really like to do private practice - the ups and the downs, Rebecca is totally honest. 

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Website Conversion - Keys to Making Your Website Do The Work for You!
Podcast Kelly Higdon Podcast Kelly Higdon

Website Conversion - Keys to Making Your Website Do The Work for You!

he key to a website is that it turns the visitors into clients, but how does it do that? Perry Rosenbloom from Brighter Vision shares a few simple strategies that can make a huge difference in how your website can help grow your business. 

Brighter Vision builds therapist websites and help maintain them - perfect for someone that wants to have a person help them with updating and managing their website. They are launching a podcast that you can check out here:

http://www.brightervision.com/category/podcast/

Brighter Vision is also a sponsor of the Most Awesome Conference and in honor of this - they have created a special deal if you want to try them out:

http://www.brightervision.com/try/mac/

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How Business School Bootcamp is Changing Lives
Miranda Palmer Miranda Palmer

How Business School Bootcamp is Changing Lives

Behind every passionate business owner, there is a heart and a mission that goes much deeper. The most heartwarming moments for Kelly and I is when people see that... they see beyond the business to the true, underlying goal. The reason this business has to be profitable, is so we can do our heart's work. 

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The #1 Private Practice Mistake to Avoid
Miranda Palmer Miranda Palmer

The #1 Private Practice Mistake to Avoid

Several few weeks ago, I shared many of the mistakes I'd made when starting a private practice. The post went viral. It was shared hundreds of times, and read thousands of time. It also sparked quite a bit of conversation in the LinkedIn Groups where it was discussed. And that left me wondering... why this post? What is it that got therapists reading and sharing this post so much more than the average post? 

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The Reality of Private Practice Building
Kelly Higdon Kelly Higdon

The Reality of Private Practice Building

I recently spent two days with a bunch of business owners and Rob Bell (Oh and I had Joe Sanok along side me for the ride too!).  I found a lot of comfort in being in a room of other people who get it. They get what it is like to build a business, manage projects, speak and create. We are the ones that create our work. It is not handed to us by some higher up the ladder. Nope we are the ladder. Every single rung is just us.

The second day, sitting in the Viper Room having just talked about Spiral Dynamics, Rob asked what everyone wanted to be sure to cover before the days’ end.

Failure.

Mistakes.

Fears.

The guy next to me at our table looked a little shocked. “Wow! There are a lot of people who are hurting in this room.”

I wasn’t shocked at all.

My heart bubbled and shouted “Yes, Yes, Yes!”

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Fee Setting Secrets for Therapists: Comparing Apples and Oranges
Miranda Palmer Miranda Palmer

Fee Setting Secrets for Therapists: Comparing Apples and Oranges

The truth is, whether your private practice develops into something sustainable that can help your community long-term is largely based on math. Every therapist's favorite topic right? If the math doesn't add up, your business can not sustain. Period. Or can it? 

Following Other's Examples

A blogger I really like shared an article the other day and recommended looking at Psychology Today fees posted by other therapists to determine what appropriate high, and low fees are for your area. But there is one big problem... actually there are several big problems... 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.