The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles

Will Therapists Kill or Save Our Profession in 2025?

Therapists are at a crossroads in 2025. With insurance companies making billions while many in our field face burnout and financial struggle, we have to ask: Are we enabling a broken system, or can we take a stand to create real change - for ourselves and our clients?

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Therapist Marketing: Growing a Group or Solo Private Practice

In the growth phase of your private practice, consistent and aligned marketing is key. This article covers how to review your data, use effective online and offline strategies, and refine your consultation process to turn inquiries into clients, whether you're a solo or group practice owner

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American Counseling Association Survey: Should Counselors Be in Private Practice?

In this article, we review findings from the American Counseling Association's (ACA) latest Counseling Workforce Survey, discuss the financial challenges counselors face, and explore the potential for improved earnings and work-life balance through private practice.

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Marketing for Therapists: The Third Ethics Mistakes Therapists Make Marketing in Private Practice (Part 2 of the Series)

In this article, we dive into the third ethics mistakes therapists make in their marketing efforts and provide practical advice for upholding ethical standards in private practice.

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Marketing for Therapists: 2 Ethics Mistakes Therapists Make Marketing in Private Practice

In this article, we dive into two common ethics mistakes therapists make in their marketing efforts and provide practical advice for upholding ethical standards in private practice.

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Online Mental Health Tech Companies: What Every Therapist Should Know Before You Sign the Contract

When considering partnering with online mental health tech companies, there are some crucial things you should know! In this blog, we dive into essential insights to empower therapists in navigating ethical collaborations and ensuring the sustainability of their private practice.

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The True Story Behind Your Marketing Efforts: Answers to Your Marketing Plan Questions

Discover the power of data and meaningful conversations with Kelly and Miranda as they uncover the truth behind your marketing efforts, whether you're starting a private practice or elevating your marketing game!

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Group Practice Profitability: Fact, Fiction, and Your Numbers

Our client decided to go to an event for therapists for inspiration, connection, and learning. They spent an incredible amount of money and time attending this event and made some amazing connections. But, they came back convinced that their business model wasn’t working and wasn’t sustainable. They spent a month feeling like she needed to start a new business or develop a new stream of income before they finally talked to us and we dove into the truth.

Spoiler alert: The truth is - they had created a group practice that works really well and is actually profitable.

So, let’s break down what happened, how they got so off course, and what you can do to determine the truth about YOUR group practice, its profitability, its sustainability, and things you can do to get it on track if it is off track.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.