Being different is challenging

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Gonna be real with you for a minute. While it is fun to create a new way of doing practice, challenging others to do the same, and trying to start a revolution in your community...it is challenging. I want to be the first to admit. It would be easy to just go with the flow. However, I just can't. I can't sit by and let people be miserable in this field. Yes, I am scared too sometimes, but really, what many therapists are doing in their businesses isn't working. If it were, you wouldn't be reading this nor would I be writing this. And honestly, how can you be expected to know it all. You didn't go to school for this part. 

Marketing your practice takes guts. Every time you put your message out there, you open yourself up to criticism AND you open yourself up to be heard by the people that need you most. I remind myself of this constantly as I speak to many therapists across the country. Some really do NOT like what we are doing. Call it a scam or making false promises...whatever...and then some LOVE it. Some implement things after a webinar and feel a shift in their energy and how they approach their businesses.

Do I like that not everybody likes us? Um..no. I would like to keep the peace. But you can't transform your business by passive means. It takes hard work and a lot of effort. I could sit and fret about the ones that don't care for us, but then that would stop me from getting to the people that will take what we teach and become even more successful. This is the same for your practice. You can worry about the client that only came in once, or you can focus your energies on finding the clients that value your work and will keep coming back because of the change they experience with you. 

So yeah, this stuff is hard. The good news is, we are all in it together. You are not alone. Let us help you. Let others help you. Reach out, be vulnerable, and grow a practice that fits the life you want to live. 

Importance of Design

When setting up your website or any other advertising materials, design is important to keep in mind. You don't want it distracting from your content (the most important aspect). At Zynnyme, we do a lot of our own design work. We created our own logo and business cards. It is fun for us. But sometimes, we get busy and can't do it all. When that happens we go to experts to help out. (This is a business tip too...you don't have to do it all, just pick the right people to help you).

Recently Miranda and I attended the Psychotherapy Networker Symposium Conference in Washington DC. We had so much fun. We wanted to have great information for people that just wanted to read about us and not stop by and chat. So we designed our flyers to hand out at the conference. We got one side designed and just didn't have time to finish. So we contacted Heather Harney from Boy vs Girl Design to help out. She created a great flyer for us to add to the other side. 

So here are some tips when getting a designer to help you:

 

  • Make sure you need a designer. Sometimes people want to pour money into a flashy handout or website, but the content or business plan is not there. Beauty falls short when their is no depth to what you are doing.

  • Ask to see a portfolio. You want to get an idea of their experience and their strengths in design.

  • Be clear about what you want. From size of project, quality of print, color scheme, etc. share it with the designer.

  • Read your contract. Great designers have great contracts. Heather shared with me what her responsibilities were and what my responsibilities were. That meant...no surprises! This is important. Heather gave us 2 mock ups with 2 revisions and 1 final project to use. I was clear that I wanted a certain size and look with colors to match our logo.

  • Know thy budget. Yes it would be nice to get Armani when all you can afford is Goodwill. If you are on a really tight budget, we recommend fiverr.com where you can get some design work done for $5 a project. But know too that you sometimes get what you pay for. Heather asked for what we wanted and then gave us a quote. That worked best for us.

 

So you want to see what we designed??? Come by and see us at the CAMFT Conference. We will have a booth and can't wait to meet you!

Thanks Heather for all of your help! You Rock!

Social Media - What's the point?

Did you know we speak about social media a lot? to groups, consults, friends and more! But through it all I think most people want to know is do they have to do all this social media stuff? Well, yes and no.

You don't have to do anything you don't want to do. I mean really, this is your business and if you want to market it all offline during only your waking hours, then that is totally up to you. BUT, if you want to market to people while you sleep, sell product 24/7 (not just during office hours), learn from others and share your knowledge and expertise, then you should do some social media. 

Here are some tips to get started:

 

  • Check your website: Make sure that your website speaks to your niche and to the person you want calling you. Also, if you have product to sell, make sure it is easy to purchase, easy to understand what you are offering and above all else, relevant to your audience. Your website is the FOUNDATION on which your social media stands so it must be solid. (on a side note, it is hard to have an awesome website without investing thought, time, effort and at least a little money)

  • BEFORE you open an account, recognize that if you open an account, we recommend that you USE it. Nothing worse than seeing a twitter feed on someones website that hasn't been used in a year. Hmph, why bother? Also, it can hurt your SEO for you website. Just trust us, it isn't worth it.

  • We recommend starting social media in this order - LinkedIn, Facebook, Twitter and then whatever else you want to do. For most people in private practice or small business those three are enough to really get connected. Much more than that, they seem to get overwhelmed.

  • Master each one before you move to the next. Understand each platform and how to use it for your business. We give talks on this but you can google the information too! Make sure all of your profiles are complete, coherent and fit with your overall business plan. We can help with that if you need it but there are also A LOT of cool resources. Check out hubspot.com for some of their ebooks.

  • Whatever you post....It's NOT all about you! Social Media is multi purposeful - creating your brand, sharing your knowledge, helping others, generating leads and traffic to your website, meeting people you would otherwise have never met.

 

I see a lot of people asking for Likes and Follows...but why? Why are you doing this? Be clear on the why and your social media will work for you. This should be about QUALITY and not quantity of connections. You want people to like and follow that meet who are marketing to. This isn't a numbers game. 

Oh! And a final tip - Relax! You don't have to figure it all out right now! But the fact that you try is amazing to us. YOU are keeping up with where businesses are headed. One day email will be extinct, replaced by twitter. Then twitter will be replaced by something else...the point is, you want to stay RELEVANT! We love helping business owners do this! 

Facebook - FREE Marketing

I like networking through social media. Today I was looking for therapists in my area to talk to and get to know better. I was shocked!! So many therapists using their personal pages for their business. And there were those not doing anything with their business page. This is FREE networking and marketing and they are missing out! Not convinced? Let me give you some great reasons to be using Facebook

 

  • It is FREE! - Yes I said this before, but at Zynnyme, we love affordable marketing. We love affordable anything, actually. Can't get better than FREE.

  • It is manageable - If you don't know how to manage it, we do coaching. BUT truly it is easy to manage from your personal profile (if you have one or a simple login if you don't)

  • Easy to link to your website and blog to your business page - which helps your SEO ;)

  • A broad reach - There are more than 800 million users - 19 million are in California. It spans all ages and is fairly equal across genders. The average user visits the site 40 times per month. People can use it on their computer, smartphone, tablet, etc. That is a lot of opportunity to reach people!

  • You can sell product, schedule appointments, start conversations, take a poll and much much more. Facebook business pages don't have to just be a bookmark.

  • It isn't going anywhere - Technology might be scary and social media might be even more overwhelming. However, it isn't going anywhere and in fact it is growing. If you get on the train now, it will be much easer down the road. Facbeook is a great entry level way to enter the social media networking force.

So if you don't have a page - we can help. Contact us here for a consult. Don't miss out on networking and marketing opportunities!