Being different is challenging


Gonna be real with you for a minute. While it is fun to create a new way of doing practice, challenging others to do the same, and trying to start a revolution in your is challenging. I want to be the first to admit. It would be easy to just go with the flow. However, I just can't. I can't sit by and let people be miserable in this field. Yes, I am scared too sometimes, but really, what many therapists are doing in their businesses isn't working. If it were, you wouldn't be reading this nor would I be writing this. And honestly, how can you be expected to know it all. You didn't go to school for this part. 

Marketing your practice takes guts. Every time you put your message out there, you open yourself up to criticism AND you open yourself up to be heard by the people that need you most. I remind myself of this constantly as I speak to many therapists across the country. Some really do NOT like what we are doing. Call it a scam or making false promises...whatever...and then some LOVE it. Some implement things after a webinar and feel a shift in their energy and how they approach their businesses.

Do I like that not everybody likes us? I would like to keep the peace. But you can't transform your business by passive means. It takes hard work and a lot of effort. I could sit and fret about the ones that don't care for us, but then that would stop me from getting to the people that will take what we teach and become even more successful. This is the same for your practice. You can worry about the client that only came in once, or you can focus your energies on finding the clients that value your work and will keep coming back because of the change they experience with you. 

So yeah, this stuff is hard. The good news is, we are all in it together. You are not alone. Let us help you. Let others help you. Reach out, be vulnerable, and grow a practice that fits the life you want to live.