Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
Starting a Private Practice: The Complete Guide for Aspiring Business Owners
You deserve a private practice that’s aligned with your values and provides you with the financial means to live the life of your dreams. But what if you don’t know how to get started?
Being a business owner has the potential to be extremely fulfilling and impactful — both for you and the people you serve — and at the same time, reaching that potential requires a complete understanding of how to start a private practice.
The SimplePractice Lawsuit Is Just the Beginning: What Therapists Need to Know About Their Data
The SimplePractice class action lawsuit has therapists asking hard questions about data privacy, EHR terms of service, and whether their clients are actually protected. Miranda Palmer and Kelly Higdon break down what the lawsuit really means, why HIPAA compliance alone is not enough, and what to look for in any platform you use. Plus the deeper conversation about therapist isolation, burnout, and finding your power in the middle of all of it.
What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive
Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.
Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice
Discover strategies for building a sustainable counseling practice in today’s evolving mental health industry. In this episode, Kelly Higdon and Miranda Palmer break down the impact of venture-backed platforms, the shift in therapist mindsets, the future of insurance, and the power of community-based care. Learn key takeaways on setting fees, protecting your practice, embodying resilience, and navigating a post-pandemic world for therapists. Perfect for private practice owners and mental health professionals seeking clarity and empowerment.
Digital Marketing for Therapists: Website, SEO, and Online Presence Essentials
Learn how to build a therapy website and online marketing strategy that helps your ideal clients find you through therapist SEO, authentic digital marketing, and a sustainable private practice presence.
Marketing for Therapists Who Hate Marketing: A Personality-Based Approach
Learn how to market your therapy practice authentically by leveraging your natural strengths, whether you’re a relationship builder, educator, creative, researcher, or analyst, so you attract ideal clients without hustling, faking it, or burning out.
Starting a Private Practice in Counseling Checklist
Get a FREE step-by-step checklist and trainings to help you start a counseling practice that gets seen by the right people!
Websites for Therapists: The Complete Guide 2026
Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!
For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.
That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!
Social Media and Your Private Practice
As we continue to develop new ways to communicate and share our experiences, there are more opportunities to reduce mental health stigma. Platforms like Facebook and Instagram could be exactly what you need to get your message out to the world, and now’s your time to share it.
Private Practice and YouTube: Is it a Good Platform for Marketing?
If you’ve been following us, then you probably know the value of marketing your practice on social media platforms where you can best connect with your ideal clients.
Facebook, Instagram, Twitter, Pinterest, LinkedIn — you’ve either heard of them or are already using them to share valuable content with your audience…but what about YouTube?
You have a lot to offer as a mental health professional, and you DON’T have to restrict yourself to written posts, Stories, or other shortform video content to serve your community.
What is the Absolute FASTEST Way to Fill Your Practice?
To be successful in private practice, you need a steady stream of clients. You can have the most beautiful office, an amazing website, a great location, and fabulous skills to help people, but if nobody is calling... you don’t have a viable business. Here’s the fastest way to fill your practice and change that!
Private Practice Challenge Week 3: Marketing
Now that we have covered your fees and niche, let's talk about marketing. Today we will explore the foundation of your marketing plan in your private practice. Let's get started!
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.