Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
A Therapist's First-Year Marketing Roadmap: Therapists Starting a Therapy Practice
Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.
Marketing for Therapists on a Budget: Free and Low-Cost Strategies That Actually Work
Learn how to market your private practice effectively, attract ideal clients, and grow a sustainable therapy business using practical, low-budget strategies, content marketing, and authentic networking.
Therapist Marketing: Growing a Group or Solo Private Practice
In the growth phase of your private practice, consistent and aligned marketing is key. This article covers how to review your data, use effective online and offline strategies, and refine your consultation process to turn inquiries into clients, whether you're a solo or group practice owner
Kelly Higdon on Marketing That Matches Your Values (Ep. 324)
In this episode, Kelly Higdon, LMFT, offers a fresh take on marketing for therapists, emphasizing personal values to craft plans that promote long-term success and passion in their practice.
Client-Centered Marketing Messages: Ethical Strategies for Attracting the Right Therapy Clients
In this episode, Kelly Higdon, LMFT, shares insights on balancing ethical considerations with effective marketing for therapists looking to grow their practices.
Starting a Counseling Practice Part 7: Creating a GOOD Referral Base
We are back from vacation and bootcamp! Did you miss us? Nope! Because you've been here working. Right?! In honor of this series, join us this week for our upcoming training - Starting a Counseling Practice from Scratch.
If you build it, they will come. I talk to therapists daily who truly believed that if they had an office space, and a website, that clients would find them. The truth is, it isn’t just about building it, people have to be able to FIND you!
Interview with Clair
Clair is a hybrid buzz strategist for talented solopreneurs that want to boost their online presence. Through her live streams, posts and coaching, Clair spices up your approach on becoming visible online and how you operate your personal brand-- while making sure you're attracting your dream opportunities, charge higher prices while spending less time on your business.
LIVE Mini Bootcamp: Week 4
Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:
1) Watch the video
2) Assess your current marketing by asking these questions:
How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?
5 Causes of Freak Out in Private Practice
How do you feel when the phone stops ringing? or when referrals start to slow?
Maybe you are comfortable riding the wave and don’t feel anxiety or worry. If that is you! I am so happy you aren't struggling and hope you can share below your wisdom on how you have learned to cope with change. This is so very important as a business owner.
Others of you might actually have a little freak out or your brain might activate the chicken little inside - landing you on google looking for employment.
The Initial Consultation: 6 Lessons Learned from Shoe Shopping
Straight from the podiatrist with a nice limp in my step, nursing such severe plantar fasciitis that I couldn’t manage it on my own any longer, I walked into a shoe store. Not just any foot store, but a fancy running shoe store that felt all together intimidating.
Here’s what you need to know about me. I wear a size 11 shoe and have since I was in 5th grade, so finding shoes is not really all that fun for me. I prefer to spend my money on travel and fun stuff with my family. So for me to go into an expert shoe store means I was in pain and needed help.
Here's the rest of the story and why it matters to YOU....
Building a Counseling Practice: Real Life Stories with Mercedes Samudio, LCSW
Mercedes Samudio is on of those clinicians that has a clear niche and is clear about how she helps. She has a coaching practice as well as a psychotherapy practice and she does a great job of explaining the difference. She shares how she has leveraged social media to serve others and build her private practice. If you have any curiosity about coaching, this is an interview to watch.
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.