Private Practice Blog To Grow, Revamp, or Launch Your Happy Practice
We’ve helped over 100,000 therapists in private practice for free.
We’d love to help you, too! More therapists serving their communities means a better world. We have HUNDREDS of articles with advice, how-tos, trainings, and success stories for every stage of private practice to inform, teach, inspire, and delight you. Scroll down to check out our latest articles, or type what you need into the search box.
Starting a Counseling Practice Part 7: Creating a GOOD Referral Base
We are back from vacation and bootcamp! Did you miss us? Nope! Because you've been here working. Right?! In honor of this series, join us this week for our upcoming training - Starting a Counseling Practice from Scratch.
If you build it, they will come. I talk to therapists daily who truly believed that if they had an office space, and a website, that clients would find them. The truth is, it isn’t just about building it, people have to be able to FIND you!
Private Practice Challenge Week 3: Marketing
Now that we have covered your fees and niche, let's talk about marketing. Today we will explore the foundation of your marketing plan in your private practice. Let's get started!
Interview with Clair
Clair is a hybrid buzz strategist for talented solopreneurs that want to boost their online presence. Through her live streams, posts and coaching, Clair spices up your approach on becoming visible online and how you operate your personal brand-- while making sure you're attracting your dream opportunities, charge higher prices while spending less time on your business.
LIVE Mini Bootcamp: Week 4
Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:
1) Watch the video
2) Assess your current marketing by asking these questions:
How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?
5 Causes of Freak Out in Private Practice
How do you feel when the phone stops ringing? or when referrals start to slow?
Maybe you are comfortable riding the wave and don’t feel anxiety or worry. If that is you! I am so happy you aren't struggling and hope you can share below your wisdom on how you have learned to cope with change. This is so very important as a business owner.
Others of you might actually have a little freak out or your brain might activate the chicken little inside - landing you on google looking for employment.
Marketing Tip #8: How to track what is working
The truth is, there are a million things you could do each day to market your private practice and make sure the clients you need you can find you. But, you don't have the time, energy, or desire to sit and spend your time marketing- you want to get to the good part- helping clients!
Here is one quick, easy tip to determine where to spend your time and energy- track your results. One big way we connect with therapists is through our writing. I LOVE to write and it makes my heart happy knowing that I get to write as part of my job!
Tracking what people are reading
The Initial Consultation: 6 Lessons Learned from Shoe Shopping
Straight from the podiatrist with a nice limp in my step, nursing such severe plantar fasciitis that I couldn’t manage it on my own any longer, I walked into a shoe store. Not just any foot store, but a fancy running shoe store that felt all together intimidating.
Here’s what you need to know about me. I wear a size 11 shoe and have since I was in 5th grade, so finding shoes is not really all that fun for me. I prefer to spend my money on travel and fun stuff with my family. So for me to go into an expert shoe store means I was in pain and needed help.
Here's the rest of the story and why it matters to YOU....
Building a Counseling Practice: Real Life Stories with Mercedes Samudio, LCSW
Mercedes Samudio is on of those clinicians that has a clear niche and is clear about how she helps. She has a coaching practice as well as a psychotherapy practice and she does a great job of explaining the difference. She shares how she has leveraged social media to serve others and build her private practice. If you have any curiosity about coaching, this is an interview to watch.
