Private Practice Blog for Therapists

Learn to Start, Grow, & Sustain your Private Practice

We’ve helped over 100K+ therapists in private practice for free.

We’d love to help you, too! More therapists serving their communities means a better world. We have HUNDREDS of articles with advice, how-tos, trainings, and success stories for every stage of private practice to inform, teach, inspire, and delight you. Scroll down to check out our latest articles, or search our database below!

CHECK OUT SOME OF OUR TOP BLOGS

Costs for Starting a Counseling Practice

CHECK OUT OUR LATEST BLOGS

Kelly Higdon 10/29/25 Kelly Higdon 10/29/25

Marketing for Therapists Starting a Therapy Practice

Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.

Kelly Higdon 10/15/25 Kelly Higdon 10/15/25

Marketing for Therapists on a Budget: Free and Low-Cost Strategies That Actually Work

Learn how to market your private practice effectively, attract ideal clients, and grow a sustainable therapy business using practical, low-budget strategies, content marketing, and authentic networking.

Kelly Higdon 7/16/24 Kelly Higdon 7/16/24

Therapist Marketing: Growing a Group or Solo Private Practice

In the growth phase of your private practice, consistent and aligned marketing is key. This article covers how to review your data, use effective online and offline strategies, and refine your consultation process to turn inquiries into clients, whether you're a solo or group practice owner

Kelly Higdon 6/20/24 Kelly Higdon 6/20/24

Therapist Marketing: Starting a Private Practice

Starting a private practice is exciting, but marketing can feel overwhelming. This article offers essential tips to help you identify your ideal client, create a simple website, leverage existing relationships, and use online directories while maintaining authenticity and integrity.

Kelly Higdon 6/11/24 Kelly Higdon 6/11/24

Mastering Your Marketing Plan: Strategies for Therapist Success

In this episode, Kelly Higdon, LMFT, offers a fresh take on marketing for therapists, emphasizing personal values to craft plans that promote long-term success and passion in their practice.

Kelly Higdon 5/28/24 Kelly Higdon 5/28/24

Therapy Marketing: READ THIS FIRST

In this blog, Kelly Higdon discusses how you can create a personalized, strengths-based marketing strategy for your private practice by focusing on authenticity and self-trust instead of relying on one-size-fits-all approaches and outsourcing.

zynnyme 5/14/24 zynnyme 5/14/24

Client-Centered Marketing Messages: Ethical Strategies for Attracting the Right Therapy Clients

In this episode, Kelly Higdon, LMFT, shares insights on balancing ethical considerations with effective marketing for therapists looking to grow their practices.

Miranda Palmer 6/5/17 Miranda Palmer 6/5/17

Starting a Counseling Practice Part 7: Creating a GOOD Referral Base

We are back from vacation and bootcamp! Did you miss us? Nope! Because you've been here working. Right?! In honor of this series, join us this week for our upcoming training - Starting a Counseling Practice from Scratch.

If you build it, they will come. I talk to therapists daily who truly believed that if they had an office space, and a website, that clients would find them. The truth is, it isn’t just about building it, people have to be able to FIND you!

Kelly Higdon 2/15/17 Kelly Higdon 2/15/17

Private Practice Challenge Week 3: Marketing

Now that we have covered your fees and niche, let's talk about marketing. Today we will explore the foundation of your marketing plan in your private practice. Let's get started!

Kelly Higdon 11/29/16 Kelly Higdon 11/29/16

Interview with Clair

Clair is a hybrid buzz strategist for talented solopreneurs that want to boost their online presence. Through her live streams, posts and coaching, Clair spices up your approach on becoming visible online and how you operate your personal brand-- while making sure you're attracting your dream opportunities, charge higher prices while spending less time on your business.

Kelly Higdon 6/23/16 Kelly Higdon 6/23/16

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions:

How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?

Kelly Higdon 9/14/15 Kelly Higdon 9/14/15

5 Causes of Freak Out in Private Practice

How do you feel when the phone stops ringing? or when referrals start to slow?

Maybe you are comfortable riding the wave and don’t feel anxiety or worry. If that is you! I am so happy you aren't struggling and hope you can share below your wisdom on how you have learned to cope with change. This is so very important as a business owner.

Others of you might actually have a little freak out or your brain might activate the chicken little inside - landing you on google looking for employment.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.