“… hoping and believing because I was a therapist, people would show up. And that’s all that was needed to be happening. I was ‘shocked’ when that did not happen.” - Nyshia (Victorville)

“Starting my practice I was subletting hourly and hoping and believing because I was a therapist, people would show up. And that’s all that was needed to be happening. I was ‘shocked’ when that did not happen. When I did Bootcamp, I was in love. Being a social worker, you are supposed to take everybody, you aren’t supposed to say no. You're turning away money. I leaned by narrowing down and fixing my website to be focused. Working on my commercial pitch, and committing to my website became really important and started getting me calls within two weeks.”

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“There are nine therapists on the street I’m in. It's completely saturated. It hasn’t impacted me in any way.” - Namrata (Mission Hills)

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“I was a generalist, so I would take in everybody. So the very first thing Kelly (in Bootcamp) told me was to ‘ … niche down. You can’t be everything to everybody.’” - Sherry (Riverside)