Business School for Therapists Open House Replay: What You Want to Know (and What You're Afraid to Ask)
Kelly and Miranda answer real questions about Business School for Therapists — from therapists at every stage of practice.
70 minutes. No pitch. Just honest answers about the program, the coaching, the cost, the time, and whether it's the right fit for where you are.
What we covered:
What We Covered (with some timestamps to help you out)
[04:54] "I'm 63, planning to retire in 2.5 years, and afraid to go cash pay" — transition fears, the cost of staying, reimagining what retirement could look like
[14:50] "How does BST work when everyone's at different stages?" — Michael's question + live walkthrough of the classroom, roadmap, coaching, and community
[20:14] Quarterly sprints explained — what they look like day to day, morning meditation to evening Q&A
[31:45] Websites, SEO, and the marketing deep dive — templates, click-by-click instructions, and why outsourcing without understanding costs therapists thousands
[37:00] "What is the time commitment?" — Kelly's honest answer about your business as a relationship
[39:00] Platform recruiting: the two mindsets that get therapists into trouble + Grow Therapy, Alma, Headway, and what's really in the terms of service
[46:06] Steph: "I work alongside a therapist and refer people to BST" — plus why BST is for all phases, not just starting out
[47:03] Kate's question: "Should I start BST now or wait and join a local agency first?" — where to give your power, the risk of dependency, and why business is so much more than marketing
[50:52] Building while contracting with an agency — how to set up a foundation now so you're never trapped
[52:24] Court policies: how one document can save you $2,000–$4,000 and hours of your life
[54:43] AI and therapy: generative AI for companionship, the sycophancy problem, advocacy and lobbying, and what therapists can do that AI can't — touch, somatic work, Brainspotting, EMDR, couples, intensives
[56:36] Getting AI to refer TO you — how BST members are getting referrals from ChatGPT and Claude through SEO
[1:04:03] Tyler: "I'm a group practice owner already cash pay — what would you sell me on?" — leverage points, small refinements, and the things you don't know you don't know
[1:05:20] The Business Breakthrough Session — how it works as an entry point for group practice owners
Very different therapists brought very different questions. Here's where to find what matters to you.
See Exactly What's Inside Business School for Therapists
During the Open House, several people asked about the full breakdown of what's included. Here's the complete syllabus showing the benchmarks, modules, what is included, and what to expect.
What Becomes Possible When You Stop Figuring It Out Alone
These aren't outliers — this is what happens when therapists at every stage get the right support, structure, and a team that actually knows their work. See all client results →
I joined Business School when I first got licensed as a psychologist. Over 8 months, I went from 0 clients to a full caseload of private pay clients at $250/session. THIS WAS BECAUSE OF BUSINESS SCHOOL — and I've been telling everyone who asks "how did you do that?" about zynnyme.
Now I'm hitting, after expenses, $17,000 a month and I'm in shock!
Business School for Therapists was the best investment I have made in myself. I went from working 45–50 hours per week to working 25, doubling my income, and impacting other therapists in my office.
I felt at ease from the moment we started and left with concrete steps I could actually implement. I had been thinking about enrolling in BST but wasn't certain. After my coaching session, I decided BST would be the additional step I needed to transform my practice.
Kelly and Miranda will help you catapult your growth, improve your work, and really improve — more than anything else — your quality of life and the way you show up for yourself, your loved ones, and your clients.
I went live with my website mid-February and got my first client almost immediately. I now see 17 clients per week, make more than I did as a school counselor, and work fewer days — with complete control of my schedule so I can show up for my family like I couldn't before.
Enroll by April 15th, 2026 and Get an Extra 1:1 Coaching Session
Every BST member gets a 1:1 coaching session as part of the program. Enroll by midnight on April 15th, 2026 and you'll get a second one — two sessions total to map out your specific plan before the June sprint.
Monthly payment plans start at $250. Zero-interest pay-over-time options available through Affirm and Afterpay.
How Business School for Therapists Actually Works
Not a course you watch alone. Not a group where you get lost. A blend of both, built around how therapists actually learn and grow.
You don't start from the beginning, you start from your biggest leverage point. Your coach helps you identify what to focus on first, and you work through your personalized roadmap at your own pace. Whether you're pre-practice or twenty years in, the starting line is wherever you are right now.
Work through modules on your schedule. Post your questions about your website, your fee, your niche, or anything else, and get personalized feedback from a coach by video or text. Then show up live for group coaching calls, clinical consultation, co-working sessions, and a neurodivergent-affirming support group when you want face-to-face connection.
Four times a year, the whole community comes together for an intensive week. Morning meditation, midday Q&A with Kelly, evening sessions, and coaches available all day. Breakout groups where you see real faces. Some people attend everything, some pop into the one thing they need. You take what moves the needle for you.
Your first year includes weekly coaching support, all live events, and the full sprint experience. After that, you keep lifetime access to every module, template, and resource, including everything we add and update. When you're ready for the next phase, whether that's group practice, intensives, a book, or a course, you can re-activate intensive support at a low monthly cost. BST grows with you.
Over 2,000 therapists have used this system to build practices they actually love.
The next sprint starts June 1st.
Not Sure Yet? That's OK.
You don't have to decide right now. Here are three ways to keep moving forward.
A 30-minute 1:1 strategy session with a zynnyme coach. You'll complete an in-depth practice assessment, get a clear 30-day action plan, and an honest recommendation for your best next step.
Not sure which path is right for you? Talk it through with someone who gets it. Fifteen minutes, no commitment, no pitch. We'll give you an honest read on your situation and point you in the right direction, even if that direction isn't us.
Schedule Your Call →Have a specific question that wasn't answered in the replay? Reply to any zynnyme email or reach out directly. We'll get back to you personally.
Email Us →You've seen the replay. You've read the syllabus. You know what the questions are and what the answers are.
The therapists who build something sustainable aren't the ones who have it all figured out first. They're the ones who decide to stop figuring it out alone.
Or book a Breakthrough Session → if you want expert eyes on your situation first.
