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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

The Importance of Mentorship and Culture from a Successful Texas Group Practice Owner

Dawn-Petrice shares her journey from education and school counseling to building a thriving, value-driven group counseling practice in Texas, emphasizing the importance of mentorship, diversity, and intentional leadership.

Miranda Palmer 6/30/25 Miranda Palmer 6/30/25

The State of Therapy: Real Talk on AI, Ethics, and Private Practice Growth with Miranda & Kelly

In this episode, Miranda and Kelly dive into the evolving role of AI in private practice, exploring both its opportunities and ethical challenges for therapists navigating today's mental health landscape.

Miranda Palmer 6/23/25 Miranda Palmer 6/23/25

From Poetry to Private Practice with Jamey

Jamey shares his journey of transitioning from a career in the humanities to becoming a successful psychoanalyst and therapist in private practice, reflecting on the challenges, rewards, and the importance of being true to yourself along the way.

Miranda Palmer 6/18/25 Miranda Palmer 6/18/25

Innovation, Psychedelics, and Making Practice Fun with Alicia

Alicia shares how embracing creativity and ketamine-assisted psychotherapy helped her build an energizing, impactful practice outside the traditional therapy model.

zynnyme 6/16/25 zynnyme 6/16/25

Building a Thriving Trauma-Focused Group Practice with Lauran

Lauran returns to share how her trauma-focused group practice in Orlando has thrived by focusing on EMDR specialization, intentional values, supporting therapists, and tracking meaningful clinical outcomes—even amidst economic uncertainty.

zynnyme 5/20/25 zynnyme 5/20/25

Finding Your Rhythm in Private Practice: Breathwork, Business, and the Power of Presence with Zach

In this episode, Kelly Higdon and guest Zach Rehder explore the transformative power of breath work for therapists and practice owners, highlighting how embracing creativity, self-trust, and somatic tools can help navigate fear and change in the evolving mental health landscape.

zynnyme 5/15/25 zynnyme 5/15/25

The State of Therapy: Surviving, Thriving, and (Un)Learning the Rules

In this episode, Miranda Palmer and Kelly Higdon dig into how shifting insurance models and value-based care are increasing risk for therapists, and why creating sustainable private practices is more crucial than ever for both clinicians and their clients.

zynnyme 5/1/25 zynnyme 5/1/25

The State of Therapy: Big Business, Burnout, and Reinventing Private Practice

In this episode, Kelly and Miranda hit pause on the success stories and dive into a real-time conversation about what’s changing in mental health—and how private practice owners can navigate it.

zynnyme 4/28/25 zynnyme 4/28/25

From School Counselor to Successful Therapist: Building a Private Pay Practice in Rural Montana

From overwhelmed school counselor to empowered private practice owner – Bridgette’s journey is inspiring. She shares how she traded the frustrations of the education system for the fulfillment of helping clients on her own terms. Discover the key steps she took to create a thriving practice in rural Montana, including the surprising power of SEO and the invaluable support she found at zynnyme.com.

zynnyme 4/21/25 zynnyme 4/21/25

Ditching Insurance: How Chelsea Built a Thriving Private Pay Practice

Chelsea, an MFT, shares her journey of transitioning from an insurance-based practice to a thriving private pay model. Her story isn't just about ditching insurance; it's about reclaiming her time, prioritizing client connections, and building a sustainable career. Like many therapists, Chelsea initially struggled with a scarcity mindset, feeling pressured to accept every client. This led to burnout and a sense of disconnect from her true passion. Discovering the power of "no" and embracing the support of resources like zynnyme.com, Chelsea embarked on a path of self-discovery and practice transformation. Her experience offers inspiration for therapists seeking to create a business that truly serves both themselves and their clients.

Miranda Palmer 4/17/25 Miranda Palmer 4/17/25

The Myth That Leaving Insurance Hurts the Profession: Why Fair Pay Strengthens the Field

To protect the future of mental health care, we must stop blaming therapists for leaving insurance and start demanding real change that benefits both clients and providers.

Miranda Palmer 4/10/25 Miranda Palmer 4/10/25

The Myth That Clients Won’t Be Able to Afford Therapy: What’s Really Blocking Access to Care?

The biggest barrier to mental health care isn’t therapists charging private pay rates—it’s a broken insurance system driving providers out of the field and creating a devastating shortage of care.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.