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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
How do you find therapist conferences?
Miranda Palmer Miranda Palmer

How do you find therapist conferences?

I never knew how many therapist conferences there were until I started actively looking for them. To be honest, I had always assumed there were just a few conferences for therapists a year. I mean... we are therapists! Yes, there would always be lots of random trainings- but an entire conference? 

Hundreds of Therapist Conferences

There are literally hundreds of therapist conferences every year! Conferences can be a fabulous way to get away and get some excellent training... or they can be a huge waste of time and energy. You can be stuck sitting in entry level trainings that never get to the meat. Or, like me you could watch someone cry on command as part of their sales pitch process to the attendees- ick! 

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When Vision and Reality Won’t Cooperate
Kelly Higdon Kelly Higdon

When Vision and Reality Won’t Cooperate

You got into private practice with dreams of what it would mean for you personally and professionally. 

Talking about your vision, gives you a road map to making decisions in your life and business. If you one day want to be in private practice solely or have a family that travels, you are going to make decisions today that will get you closer to those dreams.

In our bootcamp, we have bootcampers go through this exercise. In fact, we have a webinar on it every year. It is a powerful exercise.  And every year we get asked –

What do I do if I can’t have what I want?

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Financial Planning in Private Practice
Podcast Kelly Higdon Podcast Kelly Higdon

Financial Planning in Private Practice

Maybe you have your tax planning, retirement, disability coverage and cash flow all figured out. But if you don't, this is for you. This is to encourage you to start learning, even in baby steps. I (Kelly) used to find this stuff intimidating. So I've reached out for support and every year, it gets better. I don't feel so fearful and I know what is currently going on in my business while I am reaching new personal and professional financial goals. 

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5 Causes of Freak Out in Private Practice
Kelly Higdon Kelly Higdon

5 Causes of Freak Out in Private Practice

How do you feel when the phone stops ringing? or when referrals start to slow?

Maybe you are comfortable riding the wave and don’t feel anxiety or worry. If that is you! I am so happy you aren't struggling and hope you can share below your wisdom on how you have learned to cope with change. This is so very important as a business owner.

Others of you might actually have a little freak out or your brain might activate the chicken little inside - landing you on google looking for employment. 

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Quiz: Should I Go Paperless? (Updated)
zynnyme zynnyme

Quiz: Should I Go Paperless? (Updated)

Here is a quiz to find out if going paperless might be the right decision for you: Are you a therapist, counselor, or psychologist trying to wade through all of the options for going paperless? Here is a quiz to find out if going paperless might be the right decision for you: 

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Announcement: NBCC CE Hours for Fall 2015 Bootcamp
Miranda Palmer Miranda Palmer

Announcement: NBCC CE Hours for Fall 2015 Bootcamp

One of the most surprising thing for our bootcamper attendees is how much of the material that is covered is clinical in nature. But it is business... but it is clinical... 

Is Business School Bootcamp Business or Clinical Training? 

The truth is, Kelly and I are therapists first and business people second. We see the connection between business practices and clinical practice. While being an ineffective business person doesn't make a bad therapist.... it doesn't allow you to practice being an amazing therapist.Your business inefficiencies, your money blocks, your marketing frustration- it will all get in the way of being a completely awesome therapist.

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5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time
Kelly Higdon Kelly Higdon

5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

You’re doing this 21st century therapist thing right.

You’ve established a niche. You’ve set fair fees and confidently ask clients to pay you what you’re worth. You’re building relationships as your build professional expertise.

And, of course, because you’ve embraced the internet and its unprecedented ability to connect people with solutions, you’ve launched a website and started a blog.

Congratulations! You started a blog! Um, pardon me for prying, but are you sustaining that blog?  

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Marketing Tip #8: How to track what is working
Miranda Palmer Miranda Palmer

Marketing Tip #8: How to track what is working

The truth is, there are a million things you could do each day to market your private practice and make sure the clients you need you can find you. But, you don't have the time, energy, or desire to sit and spend your time marketing- you want to get to the good part- helping clients! 

Here is one quick, easy tip to determine where to spend your time and energy- track your results. One big way we connect with therapists is through our writing. I LOVE to write and it makes my heart happy knowing that I get to write as part of my job! 

Tracking what people are reading

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.