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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
The Initial Consultation: 6 Lessons Learned from Shoe Shopping
Kelly Higdon Kelly Higdon

The Initial Consultation: 6 Lessons Learned from Shoe Shopping

Straight from the podiatrist with a nice limp in my step, nursing such severe plantar fasciitis that I couldn’t manage it on my own any longer, I walked into a shoe store. Not just any foot store, but a fancy running shoe store that felt all together intimidating. 

Here’s what you need to know about me. I wear a size 11 shoe and have since I was in 5th grade, so finding shoes is not really all that fun for me. I prefer to spend my money on travel and fun stuff with my family. So for me to go into an expert shoe store means I was in pain and needed help.

Here's the rest of the story and why it matters to YOU....

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Entrepreneurship and Relationships - How to Stay Connected While Building a Private Practice
Podcast Kelly Higdon Podcast Kelly Higdon

Entrepreneurship and Relationships - How to Stay Connected While Building a Private Practice

I reached out to Jenev because I was desperate to have you hear her message. More often than not, while we love building our practices, it can deter from our relationships and if we aren't fostering intimacy and connection, our relationship can take a back seat. I have seen it too often with therapists. We are not immune.

You can find out more about Dr. Jenev at www.mybestrelationship.com

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Reason #9876 Why Insurance Panels Make Me Mad
Miranda Palmer Miranda Palmer

Reason #9876 Why Insurance Panels Make Me Mad

I truly believe that medical insurance is one of the greatest inventions of the modern world. The idea that people can get the care they need for emergencies and unexpected events is fantastic. 

While I could have opted out of medical insurance to save money while I was in college, I never did. I understood how valuable of a resource insurance is. And yet, as a business owner, I have decided that I will not get on insurance panels. 

In fact, some people in the world have the notion that Kelly and I hate insurance because we talk so much about private pay practices. It isn't that we hate insurances... it is just that we often wake up to messages like this one from our clients: 

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Building a Passionate Private Pay Practice
Podcast Miranda Palmer Podcast Miranda Palmer

Building a Passionate Private Pay Practice

Hanging out with people I enjoy is one of my favorite things in the world. If you haven't noticed, Kelly Higdon and I have a LOT of fun when we get together and chat. We got the opportunity to sit down for a chat with Melvin Varghese, Ph.D. on his podcast for therapists. We had so much fun, and we really hope you find some inspiration and actionable tips when listening. 

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5 Ways to Build Confidence in Private Practice
Kelly Higdon Kelly Higdon

5 Ways to Build Confidence in Private Practice

How to Build Your Confidence in Private Practice

90% of clinicians with whom I speak tell me they want to feel more confident in their private practices.

Therapists are already raised in a culture of not good enough, waiting until we graduate, complete hours, get licensed, become supervisors, get additional certifications, supervise in those additional certifications, and until we are pretty much near retirement to feel confident.

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Vacations in Private Practice
Kelly Higdon Kelly Higdon

Vacations in Private Practice

As I am wrapping up bootcamp interviews for the end of the year, one of the questions I often ask potential bootcampers is "How many weeks do you want to take off per year?"

The most popular response? "um....." Hesitation. 

When we teach you how to plan your fees, part of the equation is looking at how many weeks off per year you will not be working. Why? We all need to be taking a vacation. It is good for you, good for our community, and good for your clients! With planning you can take time off without worry.

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Kelly Higdon Kelly Higdon

Thank you to the 2015 Most Awesome Conference Sponsors

We absolutely loved every single moment of the Most Awesome Conference for Therapists. And it wasn't because everything went off without a hitch! For example, I was hobbling around with a GIANT swollen foot because I stepped on a bee while setting up the day before (note to self: put your shoes on!) 

However, the way that people made powerful change and shifts was like nothing I've ever seen at at a conference. It truly has been ah-mazing. We couldn't have done any of it without our sponsors. Watch the video to learn more about why participants said this was the absolutely best conference they have ever attended. 

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Why you can't or don't want to select your niche
Miranda Palmer Miranda Palmer

Why you can't or don't want to select your niche

You are an amazing, inclusive therapist! We get it! However, you cannot be everything to everyone. I would guess that 90% of people who attend our free niche webinar come out the other side inspired about niching. Yes, even the ones that were VERY skeptical on the outset. 

Why is niching so important? 

Ultimately, niching is really about getting clear about connecting and empathizing with your client! Therapists are great at that, and during the 1 hour training we are going to help you tap into this amazing skill and allow yourself to step into your confidence as a clinician. And no, we won't ask you to pigeon-hole yourself! This is ALL about great clinical work- and ALL about the clients, and ALL about self-care. 

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My Journey From Therapist to Consultant
Success Stories Miranda Palmer Success Stories Miranda Palmer

My Journey From Therapist to Consultant

The truth is, I will always be a therapist. I never set out to be a consultant. It is interesting sometimes the journey that life takes. Sometimes, there is a higher purpose and path to each of our lives, something bigger guiding us. 

My Path To Being a Consultant

My journey to becoming a consultant started by failing a licensing exam by 1 point. It was heart wrenching and mortifying. I couldn't have imagined how many amazing things could've come out of that experience

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5 Reasons Why You Should Join Bootcamp
Kelly Higdon Kelly Higdon

5 Reasons Why You Should Join Bootcamp

You may have thought about joining our bootcamp or this might be the first time you have heard of it. You can learn more about it here.

So I wanted to breakdown the top 5 reason why you should consider bootcamp.

5. Start Now. We give immediate access to an initial consult script and jumpstart modules so you can start working on your practice immediately. 

4. Current Training. Every round of bootcamp (twice a year) parts of the trainings are up dated to stay current and relevant with what is going on in the business and marketing world. 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.