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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Encouragement For Your Private Practice with Lauran
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Encouragement For Your Private Practice with Lauran

Lauran is an anxiety, trauma and toxic relationships specialist in Orlando, Florida, helping folks feel calm in their skin again.

She shared with us how the power of niche has helped her focus her marketing and become a more secure therapist. Because of what she learned in Business School Bootcamp, she is clinically stronger, she sees better outcomes with her clients, and she was financially prepared for the impact of Covid-19.

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Staying Grounded During a Period of Panic with Colleen
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Staying Grounded During a Period of Panic with Colleen

Colleen specializes in helping people in the Sacramento area who live with bipolar disorder, anxiety, depression, or chronic stress learn coping skills to reduce the impact of symptoms, invest in positive self-worth, and create a long term wellness plan.

Colleen talks about the benefits of putting in the hard work up front. Her practice had a solid foundation before the pandemic, and she has been able to maintain her client relationships because she was pivoting her processes rather than trying to build them during this time. She warns against letting the anxiety turn into overwhelm, and gives us the important reminder that you don't have to do it ALL right NOW.

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The Power of Adaptation for your Clients and your Business with Gina
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The Power of Adaptation for your Clients and your Business with Gina

Gina provides counseling in Phoenix, AZ for women and couples who are struggling in life transitions (ie. divorce, age, adult children, aging marriages, etc). She is also known for her coping skills class.

After establishing marketing success through an in-person coping skills class, Gina was forced to pivot her plan to adapt to the new normal when Covid-19 hit. Despite feeling like she had lost some of her connection to these clients, 75 people spanning from their 20s to their 50s showed up to her very first online session.

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Top Tips for Navigating a Crisis with Erika
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Top Tips for Navigating a Crisis with Erika

Erika guides couples struggling with postpartum depression, in and around League City, TX. She helps clients who feel scared about what the future holds, to feel secure and confident that they can handle any challenge together.

We are so thankful to Erika for sharing her insight as a therapist who has gone through a period of crisis before. In the era of Covid-19, it can feel like everything is unprecedented and out of our control. Erika shares her top tips and advice for being prepared, working through the experience, and keeping a positive mindset.

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Pandemic and Play Therapy with Lynn McLean
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Pandemic and Play Therapy with Lynn McLean

When you have solid processes in place, pivoting and adapting is only a matter of getting your bearings - it's okay to slow down! This pandemic is allowing us to rethink everything we know about therapy, and recognize myths we had never challenged before.

Lynn joined us for a wonderful chat about adapting play therapy for the virtual world, and recognizing that both children and parents CAN continue to benefit from these services right now.

Children are experiencing sadness and looking for normalcy right now, too, and they miss their therapists just like they miss their friends. Therapists who work with children are here to interpret for them, during a time when parents are at odds with their children's behavior, and that is so impactful. You can be there for your clients and help parents understand what their child is really saying during this tough time. These relationships are crucial, and maintaining them is only a matter of adapting and thinking creatively.

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Finding Security in Telehealth and Business Processes with Dr. Gretchen
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Finding Security in Telehealth and Business Processes with Dr. Gretchen

Gretchen provides video therapy for grief, loss, chronic illness, and medical trauma in California. She wrote "Moving Through Grief" in 2019, which is written through the proactive lens of ACT (Acceptance and Commitment Therapy).

Gretchen sat down with us to give her insight as a clinician with over 10 years experience using telehealth. She provides wonderful advice about getting your processes in order, tips and tricks for work-from-home life, and working within your comfort zones.

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Personal Accountability in Private Practice with Nikki
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Personal Accountability in Private Practice with Nikki

Nikki Sewell provides counseling, therapy, and psychotherapy for grief and loss within Coastal Connecticut, through her EMBRACE Grief model. She also offers CEUs on “Getting Comfortable with Grief” and mental health evaluations for immigration.

Nikki knew that private practice was right for her, and had a list of areas she wanted to work on. By keeping herself accountable, recognizing her worth, and being compassionate with herself, she can now pass along the message that you, too can do this!

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Security and Flexibility in Private Practice vs. Agency Work with Alicia
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Security and Flexibility in Private Practice vs. Agency Work with Alicia

Alicia is a group practice owner specializing in couples counseling in Rancho Cucamonga, CA. She helps clients with relationship struggles such as infidelity, divorce, and postpartum anxiety and depression.

We spoke with her about whether agency work is truly reliable (spoiler - it's not!), and she shared the details of her transition from a no-good website to a full family AND full practice that operates on an optimal schedule for her.

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Success Story: Elizabeth
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Success Story: Elizabeth

Elizabeth provides counseling in Annapolis, MD for anxious, stressed out, overwhelmed women.

How were you feeling before you signed up for bootcamp?: I was unsure how to set my rates and felt guilty about asking for more.

What did your private practice look like before bootcamp started?: My practice was very small and I joined when I first opened it.

How do you feel after Business School Bootcamp for Therapists?: I feel more confident raising my rates and with being a business owner.

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How to market during the coronavirus: Ethics, Advice, and What is REALLY working
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How to market during the coronavirus: Ethics, Advice, and What is REALLY working

We planned our 4-part Masterclass and this panel interview months ago with NO idea that the world would be experiencing a literal pandemic. This training could not have come at a better time. Real people in business talking about how their businesses are being impacted, and guess what? It is NOT all doom and gloom. Hear from therapists are looking at hiring right now due to overwhelming requests, therapists running group practices, and therapists that are solo. Click play and listen today.

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Success Story: Megan
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Success Story: Megan

Megan Carney is a psychologist for PTSD and vicarious trauma for marginalized communities in Ada county, ID.

Your Experience with Bootcamp in one sentence: It gave me the knowledge, support, and confidence I needed to not give up on myself.

How were you feeling before you signed up for bootcamp?: I knew I wanted to do bootcamp for a long time and felt like I was flailing around and trying random things with no real clarity before I finally made the investment to join.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.