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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Private Practice Marketing Plan - Is it working?
Kelly Higdon Kelly Higdon

Private Practice Marketing Plan - Is it working?

How do you know if your marketing plan is working? In this video we cover what it’s like to be on the hamster wheel of marketing, what success truly means for your private practice marketing plan and the 5 areas that can make a difference in your planning.

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Private Practice Challenge Week 2: Fees
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge Week 2: Fees

We are talking about money. We all want to make money, but we don’t always love talking about it. We want to focus on the clinical work and ignore the money, but the two are absolutely intertwined!

FEAR NOT - we’ve got a plan.

In this training we talked about how to break down how your vision leads to you determining your fee. You will walk away with a clear formula on how to determine your fee, how to talk about your fee with new clients and how to raise that fee with current clients. We will also talk about what to do if you take insurance or sliding scale clients.

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Private Practice Challenge Week 3: Niche
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge Week 3: Niche

Now it’s time to dig a little deeper. This training is focussed on NICHE.

Why do we say dig deeper? It takes a lot of reflection and honesty to niche well. It takes bravery too!

Whether your are solo in practice or have a group practice with a ton of clinicians, niche plays a pivotal role in client outcomes and we can’t wait to show you how. Our next training is going to cover how to niche, how to keep your practice diverse and how niche is to the benefit of the client AND to YOU the clinician.

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Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge: Time for a Change

We need a paradigm shift in private practice. Over 1000 searches per month for burnout in psychology, 880 for burnout in social work, our profession is suffering, and it isn’t ok! Click play to watch the free training below that talks about what it will really take to make a big change in our profession! Bonus: Some amazing discounts and giveaways for everyone who watches are included!

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Private Practice Challenge Week 1: Vision, Clinical Outcomes, and Income
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge Week 1: Vision, Clinical Outcomes, and Income

2019 is going to be THE year for not only more income but BETTER outcomes in your practice. Our first week in the series was all about Private Practice Vision and how it impacts clinical outcomes AND income! Your private practice vision is Step 1 in creating your private practice business plan as a therapist.

In this training we talked about how to create a vision that will be the cornerstone for your private practice. We address some of the tops myths about success and how to start making changes whether you are starting out or have been in private practice for decades.

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Open to Improve Clinical Outcomes & Increase Your Income in 2019
Miranda Palmer Miranda Palmer

Open to Improve Clinical Outcomes & Increase Your Income in 2019

(If you haven’t heard about the FREE 2019 Private Practice Challenge click here to grab one of our limited seats. We will spend 5 weeks together focused on improving clinical outcomes AND improving your business and income for 2019!)

I know you. It wouldn’t matter if your income doubled if you didn’t feel good about the work you were doing with clients. One of the things that they don’t teach us in grad school is that the business decisions we make can absolutely impact our clinical care and outcomes.

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Free 2019 Private Practice Challenge!
Miranda Palmer Miranda Palmer

Free 2019 Private Practice Challenge!

Are you ready for 2019 to be your happiest, and most profitable year in private practice yet? Join the FREE Private Practice Challenge for 2019. For five weeks we will work together to get you the inspiration, information, and direction you need to start 2019 off right for a focused, and profitable year in private practice.


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Private Practice Challenge Week 4: Websites
Miranda Palmer Miranda Palmer

Private Practice Challenge Week 4: Websites

Are you ready for a Private Practice Challenge that will improve your clinical outcomes and increase your income?

Websites are an essential part of your online presence when marketing your practice. This week we are going to cover your options and discuss what you need to get started or revamp. 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.