The Value of Segmented Email Marketing for Private Practices

 The Value of Segmented Email Marketing for Private Practices

Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.

Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:

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