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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Breaking Through Business Barriers: Business School Transformation with Holly
Miranda Palmer Miranda Palmer

Breaking Through Business Barriers: Business School Transformation with Holly

Holly, a Latina therapist, transformed her private practice through our Business School for therapists. From mastering marketing strategies to increasing insurance reimbursements, Holly gained the tools and confidence to scale her business and improve clinical outcomes. Her story highlights how business education for therapists can lead to sustainable growth and success.

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The Truth About BetterHelp & Your Career as a Therapist
Miranda Palmer Miranda Palmer

The Truth About BetterHelp & Your Career as a Therapist

BetterHelp is everywhere—podcasts, ads, emails promising lucrative pay. With claims of $122,196 per year for 40 hours a week, it sounds tempting, right? (They literally sent Miranda those numbers to try to “recruit” her in December of 2024!) But let’s take a closer look at the numbers and stories behind the promise.

Did you know that over 17% of all therapists in the U.S. are now working for BetterHelp? With over $8.35 million spent monthly on podcast advertising alone, their reach is undeniable. Yet, reviews from therapists who’ve worked with them paint a very different picture:

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2024: Opting Out of Medicare for LMFTs, and LPCs
Miranda Palmer Miranda Palmer

2024: Opting Out of Medicare for LMFTs, and LPCs

Time Sensitive: You MUST opt-in or opt-out of Medicare ASAP if you want to be paid for serving anyone with Medicare. (Impacts private pay too!) Things change January 1, 2024. Click to get the step-by-step details on what to do next.

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Frustrated with Alma? You’re Not Alone.
Miranda Palmer Miranda Palmer

Frustrated with Alma? You’re Not Alone.

Many therapists are finding platforms like Alma more frustrating than helpful, with billing issues, lack of transparency, and administrative chaos. If you’re questioning whether these platforms are worth it, it’s time to explore a better path for your practice.

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Will Therapists Kill or Save Our Profession in 2025?
Miranda Palmer Miranda Palmer

Will Therapists Kill or Save Our Profession in 2025?

Therapists are at a crossroads in 2025. With insurance companies making billions while many in our field face burnout and financial struggle, we have to ask: Are we enabling a broken system, or can we take a stand to create real change - for ourselves and our clients?

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Supporting California Wildfire Victims: A Resource Guide for Therapists
Miranda Palmer Miranda Palmer

Supporting California Wildfire Victims: A Resource Guide for Therapists

California wildfires leave devastation in their wake, and as therapists, it’s natural to feel called to help. The mental health needs of those impacted can be overwhelming, and your skills and empathy are invaluable in times of crisis.

Before you dive in, though, it’s crucial to evaluate whether you’re truly ready—mentally, physically, financially, and professionally—to take on this responsibility. Giving without preparation can lead to burnout, compassion fatigue, and unintended harm to yourself or your clients. Let’s start with an assessment to see if volunteering is the right fit for you right now.

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From Tech to Therapy: Embracing Change with Raffi
zynnyme zynnyme

From Tech to Therapy: Embracing Change with Raffi

In this episode of Starting a Counseling Practice Success Stories, Raffi shares his path from studying computer science at Brown University to building a thriving group practice. Known for mending relationships and resolving conflicts, Raffi reflects on following his calling and embracing change.

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Finding your true calling with Anna
zynnyme zynnyme

Finding your true calling with Anna

Anna shares her journey to building a thriving private practice. Specializing in couples counseling, anxiety, and postpartum care, Anna reflects on overcoming family stigma, balancing motherhood, and her advice for aspiring private practice owners.

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Exploring Therapeutic Tools for a Balanced Practice with Patricia
zynnyme zynnyme

Exploring Therapeutic Tools for a Balanced Practice with Patricia

In this episode of Starting a Counseling Practice Success Stories, Patricia shares her journey from childhood stargazing to becoming a San Diego based psychiatrist. She discusses her practice, focused on autonomy, sustainability, and cutting-edge treatments, and how her passion for exploring the outer and inner worlds shaped her approach to care.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.