The Worst Multiple Stream of Income in Private Practice

The Worst Multiple Stream of Income in Private Practice

"I hear that running courses can make you a lot of money, so I started thinking about what kind of course I could do online."

"I have a friend who is an author and I want to write a book, how do I make it profitable?"

"I saw someone run couples retreats, I want to do that!"

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5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

You’re doing this 21st century therapist thing right.

You’ve established a niche. You’ve set fair fees and confidently ask clients to pay you what you’re worth. You’re building relationships as your build professional expertise.

And, of course, because you’ve embraced the internet and its unprecedented ability to connect people with solutions, you’ve launched a website and started a blog.

Congratulations! You started a blog! Um, pardon me for prying, but are you sustaining that blog?  

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Love Your Writing Style - Guest Interview with Nikki

There are people you admire and then there are people who make you go gah gah crazy when you learn from them. For me, that person is Nikki, Communication Stylist and all out amazing human being. In this interview she shares a wealth of information about finding your style, overcoming your writers' block and learning to enjoy the creative process.

Take notes - this girl is on fire!

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First Play Therapy

Are you wondering how to get the most out of attending a conference? 

The truth is, the people who get the most of conferences are those that build relationships. No, that doesn't mean shoving your business card into a hundred people's hands- but it does mean having meaningful conversations with people and really getting to know them. 

If you are introvert- look for people who you can go out for coffee or lunch with and have a good 1:1 conversation. If you are an extrovert- make sure you temper yourself so you can slow down and enjoy the individual people. 

Today we are going to introduce you to another professional we met at the Annual Play Therapy Conference in Houston. Janet Courtney, Phd is passionate about children's play. She has developed amazing books and trainings programs for parents and clinicians about First Play.

We talk with her about teaching parents healthy touch, the fears that clinicians have about talking about touch in play therapy, and more. Watch this video, or listen to the interview by clicking the button below today! It is a great story of how therapists are going beyond the couch into multiple streams of income and taking their message to a wider audience. 

What did you think? What questions came up for you? Learn more about Janet Courtney, Phd and her work here. Oh, and sweet Janet sent me home with one of her books to check out- I got home, spent time with my family and by the time I woke up the next morning my son had read her book! I asked him how we liked it- and he said he did- but said "you are supposed to do it with me mom!" So, there you are, 7yo approved! 

Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!

Writing for Therapists. An Interview with Nicole

Before we start the interview, I just want to thank Nicole for doing this for us. I met Nicole through a business support group and she offered to look at my private practice website and show me how she helps therapists. I was blown away by her insights and skills. We aren't an affiliate (sometimes people wonder about that sort of thing). We simply want to share an amazing resource when we find it. Thanks Nicole! You rock!

Tell us about yourself:

My name is Nicole—I’m a writer, graphic designer and the founder of

I help therapists (and other folks who make the world a better place) create websites that excite and inspire. I love writing, I love designing, and most of all I love helping people get more confident in their businesses by creating a website they love.

 Before I founded Write Brave, I was a non-profit manager here in the San Francisco Bay Area. I developed a therapeutic afterschool program for school-aged kids, then ran a Drop-In Center for young adults coping with serious mental illness 

Tell us how you got into helping therapists with their writing:

 I loved working at a community-based mental health agency, but deep down I’d always wondered what it would be like to be a professional writer and artist. Wouldn’t it be exciting to own my own business? So I saved up a safety net, and left my job to be free from the 9-to-5 grind.

 I’d been writing on and off as a freelancer for almost 10 years, so I decided to start my own business as a general ghostwriter/copywriter. I was in the middle of a real estate writing job when I started to feel burned out. I realized it was because I felt like my work wasn’t contributing to making the world a better place anymore.

 I was free, but I wasn’t happy.

I don’t remember when the light bulb moment happened, but I soon realized how much power I had in choosing my clients. When I realized that power, I decided to only work with healers and helpers—people who were compassionate and committed to decreasing suffering in our world.

Why do you love working with therapists?:

 Besides the reasons I just mentioned above, I get a charge from working to change things that I perceive to be unjust.

I just DON’T want to live in a world where Wall Street bankers have solid gold rubbish bins, while most counselors feel buried under their grad school debt. Therapists and counselors are undervalued today, but I believe we can change that by helping people become more confident in their businesses.

 I love your site. Write Brave. What does write brave mean to you?:

On the surface is about creating a standout website for your practice, but on a deeper level it's about loosening the chains of your perceived imperfections, doing what scares you, and embracing your guiding truths.

What is your truth? Your message? Your purpose?

I’ve found that homing in on my own purpose has been a bit of magic for my business. For the longest time I thought that to be a professional writer and writing coach, I had to be PERFECT. I had to have it all figured out before I could help people.

The truth was that I didn’t have it all figured out, but that was OK. I could still use my gifts to be of service to people. I could still “write brave”. That truth became my message and my purpose as a business owner.

 Having a clear message keeps me inspired AND attracts the people I really want to work with.

 Why is writing such an important part of owning a private practice?:

Whether it’s on your own website or on your Psychology Today profile, clients are forming their first impressions of you through your writing.

As a consumer/client, finding a therapist you connect with can be so tedious and taxing. Why not make it easy for the clients who want to work with you by letting your personality and counseling style shine through your profile?

What are some common issues that therapists have when it comes to writing?:

One of the most common myths is that injecting your personality into your writing isn’t “professional”. I think therapists believe that particular myth because they see a lot of life coaches whose websites feature a lot of swearing or “girl talk”.

 I want people to know that your writing can connect without compromising your boundaries. And I also want people to know that if you are the kind of therapist that drops the occasional F-bomb, that doesn’t mean you’re not professional.

Who do you love to help?:

My favorite clients are people who: 

  • Are expressive, soulful, and passionate about helping others who are hurting

  • have invested significant time, energy and resources into their work as a healer because healing others is not just their job--it's their life's work. Their purpose.

  • want their online presence to come as close as (non-humanly) possible to matching their warmth, and their spirit.

How do you help?

I provide free writing resources on my website. (They’re at

One of my favorite things to do is help people workshop their writing in real-time. I facilitate free online writing workshops once a month. Previous participants report that the most helpful thing about these workshops is that they get to create and tweak their writing right there in the moment. They get instant feedback from me and their peers. The things some people have written in that 60-90 minutes make me a little giddy sometimes. People feel supported enough to just go for it! I’m so grateful for this space.

 I’m also in the middle of launching a new all-inclusive website package for healers. I’m really excited about it because over the course of six-months, we’ll develop a website that you can’t wait to show people. During the program we’ll answer questions like:

  • How much do I talk about myself, and how much do I talk about my client on my website?

  • What is my message?

  • How do I write my Home/About/Services Pages?

  • How do I make sure I'm writing in "my voice"? How do I work through Writer's Block?

  • How do I structure my site so that client's find it easy and enjoyable to use?

  • I want my site to inspire and provide value to my clients: how do I do that?

 You’ll get graphic design services and one-on-one writing support from me. This program also has a significant peer support component to it. Space is limited to 7, and I’m currently accepting applications.

If a six-month deep dive isn’t what you need, I also provide writing support and graphic design services á la carte.

The first step to working together? Set up a free consult ( We’ll chat about what you need, and we can both figure out whether we’re a good match!

What do want to say to those struggling with their writing, or just aren't sure if their writing is doing what they want it to?:

If you’re not sure your writing is doing what you want it to do, I always encourage people to test it. Ask for feedback from your clients, an honest friend, your colleagues. Use free tools like Google Analytics to measure how many visitors come to your site and compare that to how many new clients are calling you. (If you get decent traffic, but no calls then something about your site isn’t connecting.)

 There are lots of great and FREE resources out there for small business owners who need help with their writing. I provide free templates for your About Page and a Sales Page over on (More templates to come and I take requests!) And when I get Writer’s Block, I personally go to Alexandra Franzen’s blog to get myself unstuck.

 If you’re in a place where you can afford professional support, then hire a coach to help you. There are lots of different coaches out there, working in all these little niches: business, sales, writing, branding…the list goes on and on! Every therapist’s writing needs are different, and it’s important to work with someone whose work is a good match for what you need.

 How can people find you?:

Online people can find me at (Come by, say hi, get some free templates while you’re at it!)

Offline? These days you’d probably find me working at a café nursing a cappuccino (could I be more of a stereotypical writer?), in my kitchen roasting some vegetables (my veggie du jour is cauliflower…yum), or just outside my apartment taking a break under the redwood trees.