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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

An Ongoing Journey as a Website Designer: Websites for Therapists with Daniel

Daniel shares with Miranda how he connected passion with purpose by helping his wife create a website that appeals to many potential clients and offers tips for anyone starting a website from scratch.

zynnyme 4/25/22 zynnyme 4/25/22

A Minimalist Design with Major Impact: Websites for Therapists with Erika

Erika shares how she transitioned from solo to group practice by integrating a minimalist mindset and tips from Business School for Therapists about how to overcome visual limitations.

zynnyme 4/11/22 zynnyme 4/11/22

Self-Discovery and Vulnerability: Websites for Therapists with Kate

Learn why it’s so important to take foundational steps toward marketing, how to embrace the experience of being vulnerable to grow as a therapist, and how to tap into your community (and clients) to take those scary first steps!

zynnyme 3/30/22 zynnyme 3/30/22

Relocating Your Practice, Not Your Website: Websites for Therapists with Ashley

Ashley shares how she opened her online practice after relocating and starting from scratch due to her traveling lifestyle. She shares ways to improve your website's performance regardless of where you move and the importance of your copy.

zynnyme 3/22/22 zynnyme 3/22/22

Attracting the Right Clients: Websites for Therapists with Erinn

Erinn shares how her online practice and website changed within a year of opening. She has gone through phases of not attracting anyone to attracting non-ideal clients in a city with a high demand for her work.

Miranda Palmer 1/11/22 Miranda Palmer 1/11/22

Websites for Therapists: The Complete Guide 2026

Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!

For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.

That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!

Kelly Higdon 3/1/16 Kelly Higdon 3/1/16

Brand Healing for Therapists - an Interview with Nicole

I've known Nicole for a couple of years now and I am a big fan of her work. She knows how to work with therapists. She speaks our language and she knows how to translate what we do into an amazing website.

She is offering a free course on her site called WRITE BRAVE where you will learn how to write your about page for your website. Click here to sign up!

Kelly Higdon 8/24/15 Kelly Higdon 8/24/15

5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

You’re doing this 21st century therapist thing right.

You’ve established a niche. You’ve set fair fees and confidently ask clients to pay you what you’re worth. You’re building relationships as your build professional expertise.

And, of course, because you’ve embraced the internet and its unprecedented ability to connect people with solutions, you’ve launched a website and started a blog.

Congratulations! You started a blog! Um, pardon me for prying, but are you sustaining that blog?

Kelly Higdon 5/11/15 Kelly Higdon 5/11/15

Love Your Writing Style - Guest Interview with Nikki

There are people you admire and then there are people who make you go gah gah crazy when you learn from them. For me, that person is Nikki, Communication Stylist and all out amazing human being. In this interview she shares a wealth of information about finding your style, overcoming your writers' block and learning to enjoy the creative process.

Take notes - this girl is on fire!

Kelly Higdon 5/23/14 Kelly Higdon 5/23/14

4 Tips on Writing for Therapists

zynnyme 9/21/11 zynnyme 9/21/11

What is technology coaching and why business owners need it:

Have you ever had a really good idea? I mean, a really good idea... an idea that made your body tingle with excitement and energy? And then quickly came crashing down with the reality that you had no idea HOW to implement your reality? Or, became overwhelmed with how to connect with other people to make your vision a reality?

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.