Brand Healing for Therapists - an Interview with Nicole

I've known Nicole for a couple of years now and I am a big fan of her work. She knows how to work with therapists. She speaks our language and she knows how to translate what we do into an amazing website. 

She is offering a free course on her site called WRITE BRAVE where you will learn how to write your about page for your website. Click here to sign up!

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5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

You’re doing this 21st century therapist thing right.

You’ve established a niche. You’ve set fair fees and confidently ask clients to pay you what you’re worth. You’re building relationships as your build professional expertise.

And, of course, because you’ve embraced the internet and its unprecedented ability to connect people with solutions, you’ve launched a website and started a blog.

Congratulations! You started a blog! Um, pardon me for prying, but are you sustaining that blog?  

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Love Your Writing Style - Guest Interview with Nikki

There are people you admire and then there are people who make you go gah gah crazy when you learn from them. For me, that person is Nikki, Communication Stylist and all out amazing human being. In this interview she shares a wealth of information about finding your style, overcoming your writers' block and learning to enjoy the creative process.

Take notes - this girl is on fire!

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4 Tips on Writing for Therapists

As you are building and growing your business, your marketing takes a lot of writing (copy)- blogs, social media posts, website copy, and emails.  I know I wasn’t prepared for it. I thought all I had to do was my progress notes. Surprise! However, over time I have learned a few tricks to help.

At the heart of good copy is a story. Whenever you put pen to paper or fingers to keyboard, each word is contributing to a story that you are conveying to your reader. Think about it: Therapists are amazing at storytelling. We collect stories all day long in our offices, and thus I believe - we are perfect for marketing. That is why we were so jazzed to hear Melanie Gorman from Your Tango speak about storytelling and marketing your business. Click here to check it out.

To get your creative juices flowing I wanted to share four basic tips to writing good copy.

·    Speak originally – This isn’t the same as writing your thesis; you want to write how you speak. Write with contractions (cannot – can’t, do not – don’t) because that is how you actually speak. Use language you would use if you were in the room with someone. And yes, if you are sarcastic, be sarcastic. If you are funny or think you are funny, then be funny. And if you make a funny noise or crinkle your nose at something, then add that to your copy on occasion (wink). You want to appeal to people that resonate most with your authentic self. Because trust me, if you start being someone you aren’t, that is going to take a lot more effort to keep up the appearances than if you just be who you are.  Any Brene Brown fans in the house? Vulnerability and being yourself is what builds trust, not writing psychobabble or writing at a level that people just can’t digest easily.

·      Speak to someone – When I write, I imagine who I am talking to (that is you, by the way, in case you were wondering). I imagine a therapist who is frustrated but still wants their business to work, the therapist who is hungry to take in as much information as they can and apply as they go, the therapist who needs someone to pat them on the back and say “keep going, you got this.” When you write, who are you speaking to? Are you really clear about who you want to attract with the words you write?

·      Speak with purpose – Share what is important. “Well how the hell do I know what’s important, Kelly?”, you might ask. Reflect on common issues that you address or focus on your skill set and the solutions you know how to provide. Give actionable steps or some valuable support and tips for your reader. The whole purpose of your storytelling is to help them and compel them to get more help from you and to provide value along the way. You want them to write the next part of the story by contacting you, buying your book or whatever you are trying to accomplish with your writing. Have that goal in mind.  For example, we help people build their private practices, so what we write is connected to that.

·     Speak often – Storytelling and writing take practice. In fact, we suggest carving out time daily to write, without judgment but simply to start putting ideas out there. Not everything you write is going to be stellar, BUT you gotta keep digging to find the good stuff. You have something to say. I think this is where a lot of you might get stuck: You don’t feel original or you feel like you are repeating yourself. Heck, this is not my first blog about writing; Miranda and I have written about writing in the past. But sometimes we need to refresh and renew old information. Get help to get over the head trash and negativity that is holding you back from putting your message out there.

What is technology coaching and why business owners need it:

Have you ever had a really good idea? I mean, a really good idea... an idea that made your body tingle with excitement and energy? And then quickly came crashing down with the reality that you had no idea HOW to implement your reality? Or, became overwhelmed with how to connect with other people to make your vision a reality?
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Therapists Need Websites

We have all heard it "If you are in private practice- you need a great website!" The truth of the matter is, 70% of small business owners do NOT have websites (I think that number is higher with therapists). And, when I talk to therapists with websites, half of them LOVE it- and the other half are stuck with websites that they can't update, nobody can find, and that aren't bringing them any business! 

If you are a therapist looking to have an effective website to build or maintain your private practice, here are your basic options: 

1. Hire a designer to build a html or flash website.

These websites could cost you anywhere from $200-$10,000. These websites are often difficult to update, they don't contain a blog function, and it doesn't answer the questions you have: What pages should I have? What do I write on each page? How do I develop a clear vision for my practice? How do I convey what I do in writing to clients? 

2. Purchase a service like TherapySites.

With content pre-written for therapists and fancy little moving pictures, it may seem like a no-brainer! $60 a month isn't much to spend for a professional website that will bring you clients! The problem is the content pre-made in TherapySites could actually keep you from being on the first page of Google. It could make it HARDER for clients to find you, because it isn't unique. It also doesn't give the option of having a blog. You can have a separate blog that links like another page. But, that means you are actually learning how to use, design, and maintain TWO websites. For most therapists, taking care of one website is a chore- it doesn't make sense to have to do TWO! All of a sudden, your $60 isn't going that far! 

3. Check out the fabulous WordPress.

Some of you have seen that WordPress isn't my favorite thing. At the end of the day, WordPress is a great product- I am just not convinced it is fabulous for most therapists. However, if you are a techie/geekie therapist I think you will LOVE wordpress. It is a low-cost option and gives you lots of options and cool add-ons to wade through. You have many templates to choose from, as well as the option for custom design. 

4. Check out a Wordpress upgrade like Squarespace.

There are many Wordpress-like services out there that start with what works about Wordpress and then upgrade so you get the best of both worlds. Squarespace integrates cool add-ons, does not require any techie expertise (or desire), and editing your site- it looks just like your site. You can see a video of what it looks like to edit a Squarespace site here

If you are ready to finally build your therapy website, check out our Therapy Website in 30 days program. It is a video training developed especially for therapists who have NO or limited website experience. We love working with people who have fears or anxities about technology to break down the process of writing and putting together a website into small blocks of work that won't overwhelm you. 

You can schedule an hour a day at home, at the office, in your slacks, or in your pajamas with a cup of loose leaf tea (I found the most amazing caffeine-free tea the other day-yum!). 

This program is only $300 and it is more than just a how-to in formatting a website- it is made especially for therapists and helps you process through all the questions that you have to answer as you build your website! The ongoing cost for your new website would normally be just $13-22 depending on your needs. However, for the month of June, Squarespace has given us a fabulous coupon code that gives you 30% off of your website purchase! Woohoo! Check out the ZynnyLoves page for the link and the coupon code! 

Click here to signup for this fabulous video website building program today. We have a 14 day money back guarantee-if you don't love it, aren't inspired, and don't see it coming together- we will give you your money back!