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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Websites for Therapists: The Complete Guide 2026
Miranda Palmer Miranda Palmer

Websites for Therapists: The Complete Guide 2026

Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!

For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.

That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!

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Navigating and Transitioning Into your Practice With Dr. Shemena
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Navigating and Transitioning Into your Practice With Dr. Shemena

Dr. Shemena compares her transition into her private practice to a traffic jam. She felt she knew where she wanted to go but had difficulties getting there. As she started making progress, she wasn't getting the immediate results. By trial and error, and transitioning out of a firm position, she began improving her business. Shemena created workshops and podcast episodes to help others who find themselves suck in traffic trying to navigate their own practice.

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Adapting and Wasting Nothing with Dr. Kate
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Adapting and Wasting Nothing with Dr. Kate

Dr. Kate, serving in Texas, had an unconventional start to becoming a therapist. She began her career as a music teacher but, after receiving counseling for troubles with her own family, she saw counseling and then supervision as her life path.

Even after many life changes and situations, Dr. Kate continues to use and refine her skills to do what she loves through helping others grow and teaching.

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Slow and Steady: How to Grow Your Private Practice
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Slow and Steady: How to Grow Your Private Practice

Rome wasn’t built in a day, and neither was Tracie’s journey into private practice. After her undergraduate years, she started the process to become licensed by starting a master's program but had a few life setbacks.

In this episode, hear how Tracie started her solo practice and transformed it into a thriving company with 20 clinicians conducting 300 sessions a week.

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PTSD, Pandemic PTSD, and Burnout in Therapists
Miranda Palmer Miranda Palmer

PTSD, Pandemic PTSD, and Burnout in Therapists

We've been through a LOT the last few years. All of this turmoil has brought some things out into the open, there have been some amazing connections, conversations, and a little bit of change (we know we need more). But, in the midst of everything, have you noticed you’re often seeing people be more... well... more on edge and in pain? We have a theory over here on what’s happening in our profession (and in the world in general).

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Paying Attention to What’s Missing with Uriah
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Paying Attention to What’s Missing with Uriah

Uriah, MFT, found counseling by accident, but it was no accident when he developed his niche and marketing. So even though it took him 14 years to get his schooling and license complete, it was only a short 2 years until he was in private practice and on his way to success.

The now “mostly retired” owner of Guilford Family Counseling, The Focus Club, and the Productive Therapist Directory, shares his hard work and tips to help you achieve your dream practice.

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Social Media and Your Private Practice
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Social Media and Your Private Practice

As we continue to develop new ways to communicate and share our experiences, there are more opportunities to reduce mental health stigma. Platforms like Facebook and Instagram could be exactly what you need to get your message out to the world, and now’s your time to share it.

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Joe Sanok and the Four-Day Workweek
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Joe Sanok and the Four-Day Workweek

In this episode, Kelly and Joe talk about how you need to slow down to speed up and that the old “work 5 days and try to recover in 2” is just leading to burnout.  Joe believes a 4-day work-week is the next natural step in the evolution of business because not only can you reduce burnout, but you can make more money working less time, and that extra time could be the missing piece in your work-life balance.

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Have A Group Practice?  What Can Bootcamp Do For You?
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Have A Group Practice? What Can Bootcamp Do For You?

Whether you are like Tabitha and “fell into it” or made the deliberate decision to open a group practice Bootcamp can make all the difference!

Miranda and Kelly talk with several Bootcampers who are group owners to explore how Business School Bootcamp has made a difference in their businesses and their lives. Robin talks about how she shifted her mindset to see that if she takes care of her business the business will take care of the people and will take care of her.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.