11 Free Private Practice Marketing Strategies

We both started our private practices on a shoestring budget. Actually, that isn't really true. We started with absolutely no budget. Why? Miranda wasn't planning to start a private practice, and had no idea what I was doing. She had just quit my full time, benefitted job with the county after having my infant- sort of out of the blue. Kelly was just trying to see if she could muster the passion again for her work after being burned out at her county job. It was more of a test.

Read More

Faith & Private Practice

Faith & Private Practice

Faith Based Counseling: Culturally Competent or Unethical?

Treatment plan for client with mild depression and anxiety symptoms.

Short term goals: Instill hope for the future. Identify maladaptive beliefs that exacerbate depression and anxiety symptoms. Replace maladaptive beliefs with more true beliefs. Client will be able to practice emotional management skills inside and outside of times of stress. Client will expand support network and reach out for support more frequently. 

Interventions: Cognitive behavioral therapy including bibliotherapy, journaling, affirmation work, and practicing forms of meditation in and out of session. Encourage and support pro-community behaviors and reaching out to support networks. 

Read More

5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

5 Simple Ways to Make Your Next Blog Post Readable, Shareable, and Worth Everyone’s Time

You’re doing this 21st century therapist thing right.

You’ve established a niche. You’ve set fair fees and confidently ask clients to pay you what you’re worth. You’re building relationships as your build professional expertise.

And, of course, because you’ve embraced the internet and its unprecedented ability to connect people with solutions, you’ve launched a website and started a blog.

Congratulations! You started a blog! Um, pardon me for prying, but are you sustaining that blog?  

Read More

Love Your Writing Style - Guest Interview with Nikki

There are people you admire and then there are people who make you go gah gah crazy when you learn from them. For me, that person is Nikki, Communication Stylist and all out amazing human being. In this interview she shares a wealth of information about finding your style, overcoming your writers' block and learning to enjoy the creative process.

Take notes - this girl is on fire!

Read More

Apps 101 for Therapists

Apps 101 for Therapists

What is an app?

App simply stands for the term application. Each app is a piece of software that can be downloaded to your smart phone to be used for a specific purpose. For example, if you are looking for events in your area, there's an app for that. If you want to make hotel reservations, there is an app for that. The options are quite endless. 

What are the benefits of a business having an app? 

For the person with the smartphone, apps make life easier. Did you know mobile users spend 88% of their time on apps? 

Read More

Business Planning for Therapists and Funny Cat Videos

What funny cat videos can teach you about business. 

I was listening to NPR the other day and was stunned when I heard this statistic: "15% of all Internet traffic is cat related." I thought for a second that maybe they were wrong... and then I stopped... I thought about my husband telling me about" I can has Cheezeburger" and trying to explain cat memes to me over the years. 

Read More

Private Practice Blogging for Therapists

Therapists are great at blogging. Now, most therapists believe they are terrible bloggers, but it just isn't true. 

Private Practice Blogging is a set of skills

Here are some of the individual skills that blogging utilizes: 

  • The ability to empathize with other humans

  • The ability to articulate in a way that empathizes, teaches, or inspires

  • The ability to speak in a down to earth manner

  • The ability to move past perfectionism and allow connection

  • The ability to feel passionate about helping your community

Aren't most therapists awesome at most of these? The biggest barrier I see to most therapists moving into the private practice blogging space is that they are concerned with perfectionism. They worry about: 

  • Will I write about the right thing?

  • Will anyone read it?

  • What will my colleagues think?

  • Will I know where the line is for me in regards to self-disclosure

If you want to get started in private practice blogging- you have to move past these questions. While I believe having a targeted business plan is excellent, to best way to get started blogging for your private practice is to start blogging for your private practice! 

The truth is, the first few blogs you write will probably take you HOURS longer than is necessary. However, the more you write, the better you will get, and you will gain the confidence to dig into broader aspects of blogging to make it more effective for your work. 

Initially, I recommend people focus on using blogging to let Google know two main things: 

  1. Let Google know you haven't abandoned your website by posting new content to it. Google knows that nobody wants to click a link to a website that hasn't been updated in years. We all want up to date, accurate information.

  2. Let Google know what services you offer and where you live. You would be surprised how many websites I see that do not have the city listed or easily findable. I have to click on to several pages to see where someone is located. Blog about things that are local in your area- have fun with it!

Alright guys- what questions do you have about blogging? Have you started blogging? Share your VERY FIRST blog post here or your favorite blog post you've written. We can't wait to see what you share! 

Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!